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Unit 3 PROHIBITION OF ABUSE OF DOMINENT POSITION
Unit 3 PROHIBITION OF ABUSE OF DOMINENT POSITION
- AKHILA RANI,
Assistant professor, RCL
DOMINANCE
• Dictionary Meaning of the word ‘Dominance’ :- The fact of being more
powerful, more important ,or more noticeable than other people or things
It may be noted here that the Competition Act does not define the term
unfair and discriminatory and has been left to the interpretation of the
Commission, NCLAT (earlier COMPAT ) and then Hon’ble Supreme Court
in view of the facts and circumstances of the Cases.
However, the term “unfair trade practice” has been defined in the
Consumer Protection Act which essentially enlists a set of practices which
is being adopted for the purpose of promoting sale, use or supply of any
goods or provision of any service.
• Section 2(47) of the Consumer Protection Act, 2019 defines 'unfair trade
practice'.
• The definition of 'unfair trade practice' has been broadened to include
practices such as:
Manufacturing or offering spurious goods for sale or adopting deceptive
practices for providing service,
Not issuing proper cash memo or bill for the services rendered and the
good sold,
Refusing to withdraw, take back or discontinue defective goods and
services and refund the consideration taken thereof within the time
period stipulated in the bill or within 30 days if there is no such provision in
the bill,
Disclosing personal information of the consumer to any other person
• PREDATORY PRICING (ILLEGAL AND ANTI-COMPETITIVE)
• Predatory pricing is the Below Cost selling strategy adopted by the enterprise
who has a dominant position in the concerned relevant market.
• This pricing strategy means and includes the fixing the price of goods or service
at a very low rate
• On seeing the low price amount, the consumers will get automatically
attracted towards that product or services
• But later, when enterprise will get majority of customers of the concerned
relevant market by ousting out other competitions of similar goods or services,
that enterprise will start to increase the price of goods or services in order to
make good all the losses suffered by that enterprise in the initial time when it
sold out the goods or services at a very low rate of price amount compared to
other competitors belonged to the concerned relevant market
• The intention of enterpriser is always unfair and unethical while adopting the
predatory pricing method
• PENETRATION PRICING (LEGAL)
• This is the most tactic and strategic method of fixing or setting the
lowest price for the sale of goods or for service provisions adopted by
the enterprises in the beginning of the business to attract the customers
to buy the goods or to hire or avail the services
• In this method of penetration pricing , the enterprise sets or fixes the
price at a low rate for the products, compared to similar kind of products
or provision of services with a view to attract the customers.
• The main object of the enterprises while adopting the penetration mode
of price fixing is that, the enterprises anticipate the customers of other
enterprises will move on to the new enterprise who adopt the
penetration pricing method
• EXAMPLE
• i) CCI observed that the market in which OLA operates are devoid of entry barriers.
• Ii) CCI stated that not only ‘OLA’ but also ‘Uber’ is also holding the dominant position in
the cab market. As per Section 4(2) of the Competition Act it is evident and clear that in
one market there shall be only one dominant player.
• There cannot be the division of dominant power between two players unless and until
they form a combination under Section 5 of the Act.
• Thus the Act does not provide for more than one dominant players under Section 4 which
deals with abuse of dominant position.
• Hence CCI rejected all the allegation raised against OLA by the petitioners
Sec.4 (2)(b) :- Putting Limitation or Restrictions
• Sec.4(2)(b)(i) • Sec.4(2)(b)(ii)
• Example :
• A printer manufacturer who is dominant in the printer market would
force the consumer to also buy ink toner from him. Since, printer and
toner are different products; they have a separate relevant market.
Consequently, the competition in the ink market gets affected as ink
producers would lose their customers to the printer manufacturer.
• CCI will look into following elements to determine whether an enterprise
enjoys Dominant position or not (Section 19(4))
(a) market share of the enterprise
• There is no clear-cut threshold at which a firm deemed to have or not the
significant market power.
• The authorities across the countries have taken a very wide and varied range
of market shares as indicators of dominance in various jurisdictions
• In Indian context, market share has to be considered in conjunction with
numerous factors given in Sec.19(4)
• Two commonly used measures for defining market share are Sales volume
(sales of the particular products in the relevant market) and Active stock
( volume terms)
• Market share is not a stand-alone factor
(b) size and resources of the enterprise
• It is also relevant to look at the firm's size in the relevant market relative to
its competitors. Eg:- MSME, MNC, Conglomerate
(h) Entry barriers including barriers such as regulatory barriers, financial risk, high
capital cost of entry, marketing entry barriers, technical entry barriers,
economies of scale, high cost of substitutable goods or service for consumers
• An important factor in the assessment of dominance are barriers to entry, exit,
and durability in the relevant market.
• If entry barriers faced by the rivals are low, the undertaking which has a high
market share may not be able to continue its significant market power for long
(i) Countervailing buying power
• An enterprise may be constrained not only by actual & potential
competitors but the buyer's tendency to shift from their product/service
especially in a monopoly market.
• If there are competitors with adequate capacity to meet the demand of
buyers, then it have a considerable effect in the relevant market
• A strong buyer has the power to open the way for new entrants so as to
defeat the dominant enterprise
(j) market structure and size of market
• Market structure which is characterized by a sole supplier of goods and services
either on a standalone basis or by virtue of common ownership which makes
conditions conducive to exercise of market power affecting competition,
consumers & market itself.
• Further, the smaller the size of the market, the greater the likelihood of
dominance.
(m) any other factor which the Commission may consider relevant for
the inquiry
• This provision gives CCI the power to include any other factor it deems
fit for the purpose of the inquiry.
It is a natural tendency of human being to Abuse the Dominant
position they have as says- “ Power Corrupts while Absolute
Power corrupts Absolutely”
We have Competition Act ,2002 & CCI to
Prohibit and Regulate Abuse of Dominance
Thank You