Serene Park Golf Course

Business PLAN
- Jahnvi Garg (PG21058)
- Chinthaginjala Haritha (PG21037)
- Roshan Veera (PG 21025)
- Abhishek Kumar (PG21008)
- Chandreshwar (PG21035)
- Aman Dwivedi(PG21015)
- Ankit Anmol (PG21022)
- Vamsi Krishna (PG21021)
- Akash Gaurav (PG21012)
- -Anamika singh(PG21018)
OUR BIG IDEA
The Serene Park Golf Course is located in the Bangalore
Outskirts district, which is rapidly expanding. This 18-hole
course offers a demanding challenge as well as
breathtaking views. A Pro Shop, driving range, cart barn,
maintenance facilities, and a pavilion with seating for up to
50 people are all on the property. An on-site snack bar will
be available at Serene Park Golf Course.

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Requirements

Serene Park Golf Course will necessitate a significant amount of landscaping work. This
work will be completed in the three months leading up to the start of the course in January
(October-December). The following new equipment will also be purchased:
• Equipment for the Driving Range
• Maintenance Equipment for Greens and Landscapes
• Service of food The Snack Bar's Equipment
Thirty-six golf carts will also be leased to ensure that all members and guests have access to
transportation. The golf cart pool at Serene Park Golf Course will be maintained by a four-
person team.
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Products and Services

18- hole golf course

Pro shop and snack bar

Driving Range

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Market Segmentation

• Retirement Residents- Bangalore • Retirement Visitors- The Bangalore

is gradually establishing itself as area attracts 200,000 people each
one of India's greatest retirement year who come to enjoy the sun
destinations. The population is and leisure activities all year.
increasing at a pace of 15% per
year. Bangalore currently has a
year-round population of
1,31,93,035 people.

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 Strategy and Implementation

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The Bangalore area's
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• Residents. A membership campaign will be launched as a result of the course.• Lorem ipsum dolor sitfees
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will include a 30 percent discount on course use and a 20% discount on Proconsectetur
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• Visitors. Serene Park Golf Course will offer three-, seven-, ten-, and fourteen-day membership
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packages, as well as a one-day membership cost. The three and seven-dayeleifend.bundles will save
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you 10% off the single-day fee. The 10- and 14-day packages will save yoususcipit
15% compared to the
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blandit.
Serene Park Golf Course will be promoted by Prestige Properties in their condo units to
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and tourists. sodales. Nulla a erat eget nunc
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Marketing Strategy Prestige Properties will sell Serene Park
Golf Course in its 4,000+ condo
apartments aggressively. Residents of
Prestige Properties will receive a 20%
discount on membership costs. The day
use charge will be reduced by 15% for
vacation visitors staying in Prestige
Properties' properties.
Serene Park Golf Course is included in
Prestige Properties' marketing materials. It
spends $300,000 on national advertising
each year.
Other golf courses have formed strategic
alliances with Serene Park. During the first
year, it will act as a purchasing conduit for
the Pro Shop goods while Serene Park
develops lines of credit with suppliers and
distributors. They'll also come in and
recommend players to Serene Park.

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Sales Strategy

Serene Park Golf Course's sales approach is to aggressively increase market share among
locals and tourists.

Serene Park Golf Course will use the following pricing strategy:
• The cost of membership is $500 per year. Members will receive a 30 percent discount on
course use and a 20% discount on Pro Shop purchases.
• Day Use Fee: $50 (members $34) for 9 holes. The cost for 18 holes is $90 (members
$67).

The following Day Use Packages will be available at Serene Park Golf Course:
9 Holes: 3 days-$125, 7 days-$135, 10 days-$425, and 14 days-$595
18 Holes: 3 days-$243, 7 days-$567, 10 days-$765, 14 days-$1071.
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SALES FORECAST

Sales 2022 2023 2024

Memberships/Use Fees $445,000 $500,000 $580,000

Day Use Fees (for 1 or $325,000 $370,000 $450,000

more days)

Golf Lessons $234,000 $260,000 $330,000

Snacks $256,000 $275,000 $320,000

Pro Shop $80,500 $100,000 $120,000
Driving Range $103,000 $115,000 $130,000

Total Sales $1,443,500 $1,620,000 $1,930,000

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Personnel Plan

We will be recruiting and training full-time personnel because Serene Park Golf Course is open all
year. We desire long-term staff, not seasonal workers, so unlike other golf courses, we will not hire
seasonal workers. For the first year at Serene Park Golf Course, the following people will be required:
• Manager
• Assistant Manager
• Head Teaching Pro/Pro Shop Manager
• Greens and Landscape Superintendent
• 7 Course Staff
• 3 Snack Shop Staff
• 3 Pro Shop Staff
• 3 Greens Maintenance Staff
• 4 Golf Cart Maintenance Staff

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Financial plan

The Serene Park Golf Course's financial plan is as follows. As we establish

ourselves physically and in the minds of our target customers, we anticipate
a first year of fluctuating sales and expenses. We will incur one-time charges
in the first year to restore the course and establish our maintenance
routines. Golfers from cold, snowy climates go to the Bangalore area, and
Serene Park in particular, to play golf during the winter months, resulting in
continuous development and more evenly distributed membership sales.

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Break-Even Analysis

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Projected Profit and Loss

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THANK YOU!