START WITH

WHY-
Simon Sinek
Book Review and summary
Submitted by-
(IRE GROUP -6)
PGDM 1st year ,SEC ‘B’
Sweta Rani Patel
R Hema Kusuma
Renusha T
Pragati Sahu
Chandramauli
Kakarapalli Sai Venkata Shyam Kumar
Mihir
Rayudu Guna sai Sekhar
Rishabh Shrivastava
Rishav Raj
Rishu Gupta
Raj kumar ojha
Key Takeaways & Conclusion
 A WORLD THAT DOESN’T START WITH WHY

 Assume you know:

- Behaviour is affected by our assumptions or our perceived truths, we make
decisions based on what we think we know.
- Not only bad decisions are made on false assumptions, sometimes when things go
right, we think we know why. But do we really?
(assumptions/ doubtful question marks)
 Manipulation vs Inspiration
-These are the only two ways to motivate someone to become a customer or
employee.
- manipulation techniques includes,
a) price
b) running a promotion
c) using fear
d) peer pressure
e) promising innovation to influence behaviour (novelty)
AN ALTERNATIVE PERSPECTIVE
 The Golden Circle matches the way our brain
works!

The “WHY” and “HOW” exists in the part of the brain that control
feelings and decision making but not language, i.e., limbic brain.

“WHAT” exists in the part of the brain that control rational thought
and language, i.e., neocortex.

Most companies generally start with “WHAT” & “HOW” because

that’s what their customers ask for. And its all scientifically
sounding because its based on data.
 LEADERS NEED FOLLOWING
 Aligning Why, How and What is a way to build TRUST.
 People don’t buy WHAT you do, they buy WHY you do it.
 Clarity of purpose, cause and belief is important.
 Finding WHY is the process of discovery, not invention.
 Companies with a strong sense of WHY can inspire their employees.
 Leaders who are motivated by WHAT rather than WHY often fail in their
endeavours.
HOW A TIPPING POINT TIPS
The following are the main participants in the Law of
Diffusion:
• Innovators – Create the Technology
• Early adopters – quick to appreciate the technology
• Early and weaker majority – drive most of the growth
towards adoption. (with 68% of consumers)
• Laggards – the last to adopt the new technology.
• The law of diffusion predicts that mass market success
is only achievable if the penetration rate is between 15-
18%.
• For a product to gain mass market appeal, it must buikd
belief in the early adopters through a strong WHY.
THE BIGGEST CHALLENGE IS SUCCESS
 One of the important elements that needs to expand
with the business is the WHY concept.
 People lose their WHY in search of success, and often
get carried away.
 Being successful vs feeling successful depends on the
realisation and fulfilment of your core WHY.
 The goal is to ensure that as the measurement of WHAT
grows, the clarity of the WHY stays closely aligned.
 Examples include Google, Microsoft, Apple, etc.
 DISCOVER WHY

 The WHY comes from looking back in

retrospective into the upbringing and
experiences.
 When there is difference between Your
WHY and WHAT, the feeling of failure
happens.
 If you follow your WHY, others will follow
you.