Instagram

Presenters:
• Hareem Nauman (36)
• Maryam Hameed (08)
• Subhan Rafique (05)
• Usman Murtaza (30)
• Aqsa Shehzadi (46)
Introduction Data by Maryem
Hameed
• Instagram is a free photo and video
sharing app available on iPhone and
Android. People can upload photos
or videos to our service and share
them with their followers or with a
select group of friends. They can also
view, comment and like posts shared
by their friends on Instagram.
Anyone 13 and older can create an
account by registering an email
address and selecting a username.
 What is the main purpose of Instagram?
• Instagram as all we aware is the most popular photo and video sharing
application
• Instagram is the most popular and most engaging social networking
website and app where you can share your day-to-day life with others.
• You can stay connected with your loved ones and also with your friends.
• It’s the most engaging platform. You can become Insta famous within a
few months if you’ll consistent with your account.Instagram allows you to
share your pictures and videos with relevant hashtags and captions.
• Captions and hashtags should be engaging and should be relevant to your
post. You can follow other people and others can follow you back.
• Instagram is not only a tool for individuals,
but also for businesses.
• The photo-sharing app offers companies
the opportunity to start a free business
account to promote their brand and
products.
• Companies with business accounts have
access to free engagement and impression
metrics.
• According to Instagram's website, more
than 1 million advertisers worldwide use
Instagram to share their stories and drive
business results. Additionally, 60% of
people say they discover new products
through the app.
Instagram Demographics in 2023
• Instagram age demographics
• Instagram gender demographics
• Instagram location demographics
Instagram age demographics / target audience
• 13-17 years old: 8.5%
• 18-24 years old: 30.1%
• 25-34 years old: 31.5%
• 35-44 years old: 16.1%
• 45-54 years old: 8%
• 55-64 years old: 3.6%
• 65 years old and up: 2.1%
• That’s not to say there aren’t older
users on the app as well: around
13% of Instagram’s
audience is aged 45-plus
• One note about Gen Xers, though: it’s the fastest-growing group of users on
the app.
• Last year, the number of 55- to 64-year-old males using Instagram grew by
63.6%. That’s a lot of growth on a platform designed for showing off,
considering Gen X is a generation generally associated with
irony. Growing up!
Instagram gender demographics:
• The balance of male to female users is fairly evenly split, with total
male users (50.7%) edging out total female users
(49.3%) by just a hair.
Instagram location demographics:
Why Instagram Marketing is Key to
Ecommerce Success?
• It’s also an incredible channel for ecommerce marketing.
• An obvious reason is Instagram’s format. Because of this visual
nature, Instagram holds massive opportunities for ecommerce
businesses looking to showcase their products.
• There’s also the fact that Instagram users are more engaged than the
average social media user.
• The platform is still producing higher engagement rates for businesses
compared to both Twitter and Facebook.
• According to a recent study, 72% of Instagram users report making a purchase
decision after seeing something on Instagram, with the most popular
categories being clothing, makeup, shoes, and jewelry.
• Instagram has recently introduced a ton of new business-facing tools — and
there’s definitely more to come! Whether through links in Instagram Stories
 or shoppable Instagram posts, soon enough many of our online shopping
experiences will start (and end) on Instagram.

Data by Maryem
Hameed
What is the brief history of Instagram?

• Originally launched for iOS in October

2010 by Kevin Systrom and Mike BY USMAN
MURTAZA
Krieger, Instagram rapidly gained
popularity, with one million registered
users in two months, 10 million in a
year, and 1 billion by June 2018. In
April 2012, Facebook Inc. acquired the
service for approximately US$1 billion
in cash and stock.
The incredible Instagram growth story

• Well, part of Instagram's successful

early growth has been attributed to
the fact that it was launched around
the time of the iPhone 4 – which
was one of the first smartphones
with a decent enough camera that
could replace the typical point-and-
shoot digital cameras of the time.
What was Instagram first called?

• Burbn.
• The first prototype of Instagram was a
web app called Burbn, which was
inspired by Systrom's love of fine
whiskeys and bourbons. The Instagram
app was launched on Oct. 6, 2010, and
racked up 25,000 users in one day.
How did Instagram get its first users?
• Picked up by influencers.
• Among the 25,000 users who
downloaded the app on the first day
was Jack Dorsey, the founder of
Twitter. He tweeted about the app to
over 1M of his followers and many of
which check it out. Among the early
adopters, you also had Justin Bieber,
Apple's Phil Schiller and other high-
profiles
How Did Instagram Become So Successful?
• Instagram's focus on photo sharing and
commenting led to a strong degree of user
engagement and word-of-mouth marketing as
users encouraged their friends and family to
join. Its simple interface and popular features
also made it widely liked. This combination led
users, who notoriously have short attention
spans, to scroll through many posts and
become addicted, in a sense, to using the app.
Why Was Instagram Originally Created?BY USMAN
MURTAZA

• Instagram was originally a photo-

sharing app that featured several filters
and enhancements for photos taken on
a mobile phone. It combined features
from the then-popular app
FourSquare, whereby users could tag
photos with people, locations, or other
information to share Its creator, Kevin
Systrom, has said he developed the
app due to his love of photography
Features Notifications and
Messenger BY HAREEM
NAUMAN

Home Explore Post, story reel, Reels Account

page and search like login
Instagram carousel
• An Instagram carousel is a post containing more than one photo or
video, which users can view by swiping left on a post through the
phone app. Desktop users can view a carousel post by clicking on the
arrow button on the right of a post.

Instagram Carousel size requirement

• Square (1:1)
• Horizontal (1.91:1)
• Vertical (4:5)
Instagram photo sizes and formats
• Instagram ad (single image or carousel): 1080 x 1080 pixel
• Instagram post: 1080 x 1080 pixel (1:1 ratio)
• Instagram profile photo: 360 x 360 pixel
• Instagram landscape photo: 1080 x 608 pixel (1.91:1 ratio)
• Instagram portrait: 1080 x 1350 pixel (4:5 ratio)
• Instagram story: 1080 x 1920 pixel (9:16 ratio)
• IGTV cover photo: 420 x 654 (1:1.55 ratio)
• IGTV and Reel video: 1080 x 1920 px (9:16 aspect ratio)
Reels
• The dimensions of your Instagram Reels should be 1080 pixels x 1920
pixels.
• Instagram Reels can be up to 90 seconds in length.
• The overall best time to post Reels on Instagram is 4AM (calculated in
local time across time zones).
• The best day to post Instagram Reels is Monday.

BY HAREEM
NAUMAN
Reels editing BY MARYEM
HAMEED
BY MARYEM
HAMEED
How to Earn Money with Instagram Reels?

• As long as you have a business or creator account (and access to the

program) all you have to do is share Reels to Facebook and Instagram.
Instagram will pay out on Reels that get at least 1,000 views over a 30-
day period.
• NOTE: The Reels Play bonus program is currently only available to
select creators in the U.S. If it’s not available to you yet, hold tight.

BY HAREEM
NAUMAN
Requirements to apply for a verified badge on
Instagram
There are two ways to get the verified badge:
• Subscribe to Meta Verified.
• Apply for the verified badge if you are a public figure, celebrity or
brand and meet the account and eligibility requirements outlined
below.
• For accounts not subscribed to Meta Verified, we look at a number of
factors when evaluating Instagram accounts to determine if they
meet our verification criteria.
• In addition to following Instagram's Terms of Use and 
Community Guidelines, your account also needs to be:
• Authentic: Represent a real person, registered business or entity.
• Unique: Represent the unique presence of the person or business. Only
one account per person or business may be verified, with exceptions for
language-specific accounts. We don't verify general interest accounts
(example: @puppymemes).
• Complete: Your account must be public and have a bio, profile photo and
be active when you apply.
• Notable: Your account must represent a well-known, highly searched for
person, brand or entity. We review accounts that are featured in multiple
news sources, and we don't consider paid or sponsored media content as
sources for review.
• Learn more about how to apply for a verified badge if you meet the above
account and eligibility requirements.
• Note: Make sure your username is what you'd like it to be before you apply
for a verified badge. Once verified, you may not change the username on
your account.
• If you receive a verified badge using false or misleading information during
the verification process, we will remove your verified badge and may take
additional action to disable your account.
• If your account is verified by Instagram for notability, you may want to enable
additional security tools like two-factor authentication. Learn about other 
security tips on Instagram.
How many followers do you need to get a blue
tick on Instagram?
• There is no required number of followers that you need to get
verified on Instagram. Having said that, one of the core requirements
for getting approved is having a notable account. This means that your
account must represent a well-known and highly searched-for person,
brand, or business.
 Features

All of these options are displayed

when you click on the (three
lines).We'll look into each of these
possibilities individually.
Let's start with privacy settings.
Settings and privacy
As I click on profiles, we
see how many profiles are
added on my device.
If we select
account
ownership and
control we see
To check our connected
experiences:
After clicking on
security checkup,
we have updated
methods to keep
your account
more secure.
Two factor
authentication
BY HAREEM
NAUMAN
 BY AQSA
Creator vs professional account SHEHZADI

• Creator accounts are meant for:

influencers, public figures, content
producers ,artists, or folks who want
to monetize their personal brand.
• An Instagram creator account is a
type of Instagram account created
especially for content creators.
• better control your online presence,
understand your growth metrics, and
easily manage messages.
Creators can filter by three new tabs: 
• Primary (comes with notifications).
• General (no notifications), and Requests (messages from people you
don’t follow, no notifications).
• These filters allow you to split friends from fans (and trolls from, well,
everyone).
• You can also flag important conversations, ensuring you never
forget to reply. 
Professional account.
• Retailers
• Local business
• Brands
• Organizations
• Services providers
• Insights into audience demographics
best time to post and more.
• Contact information options and CTA
buttons more button options than
creator accounts.
• Third party scheduling tool
integration.
• Promote Instagram post as ads.
• Inbox sorting Optional profile
category
• Sync an Instagram shop
with your profile

BY AQSA
SHEHZADI
 BY SUBHAN
SEO Instagram RAFIQUE

• Instagram SEO is a process of

optimizing your Instagram profile
& posts' content so that it ranks
higher in the Instagram search
results & suggested content feeds.
Doing this effectively will result in
more visibility, more followers
& more engagement.
Here are some of the best ideas on SEO for Instagram to improve
your discoverability and reach on the platform:

• Optimize Your Instagram

• Profile for Search.
• Write Keyword-Optimized Captions.
• Consider Hashtags as Keywords.
• Make the Most Out of Alt Text.
• Encourage Tagging.
• Steer Clear of Black Hat SEO.
• Track and Optimize
Why Is Instagram SEO Important?
• Instagram SEO is important because it can
help you reach a larger audience and grow
your following. By optimizing your account
and content for search engines, you will be
able to improve your visibility and attract
more followers. As you go through the time
and effort to create your Instagram posts,
you want to make sure that you’re getting
the most engagement and ROI on each of
them.
There are two main benefits of improving
your Instagram SEO:
• Reach a larger audience: By ranking higher in the search engines, you
will be able to reach a larger audience. This is because more people
will see your content when they search for specific keywords or
hashtags.Grow your following: When you reach a larger audience, you
will also be more likely to grow your following. As more people see
your content, some of them will decide to follow you. Over time, this
can lead to significant growth in your following.While there are other
benefits of Instagram SEO, these are two of the most important ones.
If you’re looking to reach a larger audience and grow your following,
then you need to focus on optimizing your account and content for
the search engines.
There are two main benefits of improving
your Instagram SEO:
• Optimize for Search By Interest.
• The first step to take is understanding what your target market is
interested in. What are they searching for on Instagram? It’s
important to optimize your profile with relevant keywords in your
bio. Your bio is one of the first things that people see when they visit
your profile, so it’s important to make a good impression.
• The images below show how a user can search by interest in two
ways. The first image shows the top accounts based on the keyword.
The second image shows the top posts for that keyword.
Experts
• 9gag:
• One of the largest meme
communities on the internet
9GAG started as a side project
by five college friends in 2008
and then became an Internet
phenomenon in a short span
of time. It allows users to
upload user generated comic
content on social media.
• Lad bible.
• Ladbible is the next meme account
that produces shareable
entertainment content in the form of
video clips, gifs and images that is
aimed at the young audience. The
account has already posted more
than 29000 posts on Instagram and it
is currently one of the funniest
accounts out there.
• Drunk people doing things.
• What happens when drunk people
do stupid things?
• Well, it creates amazingly funny
content for all of us. 
• Betches.
• A funny Instagram account that
is aimed at a younger female
audience where they can relate
to the memes being posted
about dating, everyday struggles
of women and much more
 Top brands

• Dolce & Gabbana, also known by

initials D&G, is an Italian luxury fashion
house founded in 1985 in Legnano by
Italian designers Domenico Dolce and
Stefano Gabbana
• Gucci: Gucci an Italian high-end luxury
fashion house based in Florence, Italy.
Its product lines include handbags,
ready-to-wear, footwear, accessories,
and home decoration
• Prada: Prada S.p.A. is an
Italian luxury fashion house
founded in 1913 in Milan by
Mario Prada. It specializes in
leather handbags, travel
accessories, shoes, ready-to-
wear, and other fashion
accessories.
• Louis vuitton: Louis Vuitton is
the world's most valuable
luxury brand and is a division
of LVMH. Its products include
leather goods, handbags,
trunks, shoes, watches,
jewelry and accessories.
 Education
• National geographic:
• We all enjoy the magazine (except for
the spooky emotions it creates with
snakes and black widow videos).It
offers a fascinating education for any
archaeology, history or biology
scholar. While there are rattlesnakes,
you’ll find less disturbing content,
too.
• Nasa
• NASA is among the most reputable
departments worldwide which have
produced some of the most amazing
discoveries.
• LinkedIn
• LinkedIn is among the top educational
accounts that you can locate for your
everyday life. It is a business and
employment-focused social media
platform that works through websites and
mobile apps. It launched on May 5, 2003.
It is now owned by Microsoft. The
platform is primarily used for professional
networking and career development, and
allows job seekers to post their CVs and
employers to post jobs
most followed Instagram profiles in World
• Cristiano Ronaldo
• Leo Messi
• Kylie Jenner
• Selena Gomez
• Dwayne Johnson
Top beauty
influencers
• Huda Kattan (50.7million
followers)
• James Charles(22.8 million
followers)
• Manny Gutierrez(4.0 million
followers)
• Jeffree Star
(13.8million followers)
Fashion and style influencers
• Chiara Ferragni (27.5
million followers)
• Alexa Chung. (5.3million
followers)
• Gigi Hadid (74.9million
followers)
• Bella Hadid
(50.4million followers)
Food influencers Tiktokers
• Jamie Oliver (9.1million
• Addison Rae(40.3million
followers)
followers)
• Salt Bae • Charli d'Amelio (47.7
(43.3million followers
million followers).
 BY SUBHAN
Youtubers RAFIQUE

• Zach King (24.6million

followers)
• Pewdiepie (21.8million
followers)
• David
Dobrik(12.3million followers)
• Mr. Beast (22.8 million
followers)
 BY AQSA SHEHZADI

Comparison Facebook and

Instagram
Profile
picture

A profile is a
People can
place where You can add
search for
you can photos,
you based
share videos,
on your
information interests,
profile
about and more.
information.
yourself.
Edit profile

Facebook
You can send
Messenger is a
messages, stickers,
great way to stay in
and photos to
touch with your
people you know.
friends.
News
feed

You can control

It displays all
what appears
The News Feed your friends’
in your News
is the center of posts, photos,
Feed by
your Facebook videos, and
adjusting your
experience. other content
settings and
in one place.
hiding posts.
Groups

You can join

Groups are a way
groups, create your
to connect with
own, and view
people who share
other people’s
similar interests.
groups.
Menu

Events are a You can create

great way to stay events, invite
connected with people to them,
friends and and keep track of
family. who is attending.
Instagram
Reels
Create and share with your
friends

Unlock creativity with Reels.

Easily create fun, entertaining

videos to share with friends or
anyone on Instagram. Reels.

Share Stories.

Post moments from your

everyday life in your Stories. ...
Story edit

... Adjust your

Get
settings to
notifications
Hide Photos approve
when your
You've Been tagged photos
favorite
Tagged In. before they
people
show up in
post. ...
your profile.
Setting

Hide ads you

don't find
relevant. ...

Search
Send photos
Instagram users
privately to
without an
your friends. ...
account
Features

Add a
Leave a note
message to
with profile
Instagram
status. ...
posts
Feature BY AQSA SHEHZADI

New Instagram
Features You Need
to Know
(November 2022
Add music to still
photos.

If you've been using

Instagram for a while
Reels now, you'll surely be
achievements. ... no stranger to adding
music to videos and
Reels. ...