Presented By :

Umair Shakoor : DM-R21-22

Sameen Siddique : DM-R21-23

Zaynnah Adil : DM-R21-20

Ali Akbar : DM-R21-37

Raheen Kabeer : DM-R21-40

 What is LinkedIn?
LinkedIn is a social networking site designed
specifically for the business community.
The goal of the site is to enable registered
members to establish and document networks of
people they know and trust professionally
LinkedIn is also a resource for
professionals to find jobs, research
companies, and get news about their
industry and business connections.
 8 Benefits of having
a LinkedIn profile for students

1. Employment Opportunities ...

2. Easy Job Applications ...
3. Skill Assessments ...
4. Initiate Connections ...
5. Endorsement and Connections ...
6. Branding ...
7. Get Job Alerts ...
8. Positive Social Image ….
 Who created LinkedIn?

LinkedIn was co-founded by Reid Hoffman, former executive

vice president in charge of business and
corporate development for PayPal.
 Linkedin Growth &
Buisness Model

The site, which was launched in May 2003, currently has over 700 million members
around 191 million from the U.S. -- with over 58 million registered in over 200 countries
and territories. According to Reid Hoffman, nearly 30% of LinkedIn subscribers are recruiters
 History of LinkedIn:
• December 2002 : LinkedIn is founded
• May 5, 2003 : LinkedIn’s official launch
• August 2004 : 1 million users reached
• July 2005 : LinkedIn’s “Groups” feature is added
• August 2005 : Business accounts are instated
• April 2007 : 10 million users reached
• May 2007 : “Profile views” feature is released
• February 2008 : LinkedIn’s mobile version is introduced
• September 2008 : Targeted advertising campaigns
• December 2009 : LinkedIn opens office in Mumbai, India
• March 2010 : International Headquarters set up in Dublin
 History of LinkedIn:
•May 2011 : Trading its first shares
•July 2011 : “Apply with LinkedIn” feature released
•May 2012 : LinkedIn acquires SlideShare
•June 2012 : First hacking attempt against the network
•September0 2012 : LinkedIn introduces endorsements
•October 2012 : Kickstart of influencer program
•April 2013 : LinkedIn acquires Pulse
•July 2003 : Sponsored Updates ad service
•February 2014 : Bright.com acquisition
•April 2014 : LinkedIn expands in China
•April 2015 : Lynda.com acquisition
 History of LinkedIn:
•February 2016 : 43.6% drop in shares in a single day
•September 2016 : LinkedIn’s Learning Solutions division is set up
•November 2016 : LinkedIn is banned in Russia
•December 2016 : LinkedIn’s acquisition by Microsoft
•January 2017 : Desktop website redesign
•April 2017 : 500 million users reached
•November 2019 : “Open for Business” feature
•launched for freelancers and SMEs
•April 2021 : False claim that 500 million LinkedIn
•accounts were leaked online
•October 2021 : Microsoft ends LinkedIn operations in China
•February 2022 : LinkedIn’s membership exceeds 700 Million
 Why use LinkedIn?
 LinkedIn is used primarily by three groups
of people:

1. individuals
2. sales reps
3. recruiters:
1. For individuals, LinkedIn is a great way to
manage your career, find a job, research
companies, connect with business contacts and
get news about your industry.

2. Salespeople often used LinkedIn to generate

leads and build relationships with potential
customers.

3. Recruiters use LinkedIn to find candidates for

open positions, research companies and connect
with potential employees.
LinkedIn tops social media platforms
large businesses are using.
 Features of Linkedin :
HIDE YOUR CONNECTIONS:

*You can change your settings, so your connections are

only visible to those connected with you or stay visible
only to you.

*If you are a business owner, making connections

public can pose a threat as your competitors or other
recruitment companies will quickly target your clients,
employees, and partners. You worked hard to nurture
relationships with all these people over the years, and
it is understandable that you wouldn’t like others to
approach them
 Features of Linkedin :
HIDE YOUR CONNECTIONS:

To use this phenomenal LinkedIn feature :

Scroll to the upper right-hand corner of your LinkedIn

profile.

Select Settings & Privacy.

.Click on the Visibility option from the left-hand corner

and then select Connections.
.Tap on the Change option for the desired action, and
you are done.
 EXPORT YOUR CONNECTIONS :
• LinkedIn allows you to export your contacts and reuse them. Once you
export them into a spread sheet file, you can use that list to retarget your
contacts via an email campaign, use it as a backup in case your account is
suspended, or pass them along to a salesperson from your team.

 Here’s how you can export your contacts:

• Click on My Network from the menu on the top navigation.

• Select Connections and then click on the Manage synced and imported
contacts from the top right.
 EXPORT YOUR CONNECTIONS :

• Click on Export contacts under the Advanced Action section on the right.
• You can also use filters to get specific data of your connections.
• Select Download larger data archive and then click on the Request Archive
option.
 MANAGE YOUR SKILLS & ENDORSEMENTS:
• If you use LinkedIn to find jobs, drive traffic to your blog, and acquire
new skills, this LinkedIn feature is handy for you. Listing down your skills
will attract relevant employers, impress people enough to visit your
blog, and will make you a standout.
• There is an option in LinkedIn to choose your skills and endorsement to
which one to comes at the top which at the middle an which at the
bottom.
• LinkedIn also give you an opportunity to showcase your skills.

• For adding skills and managing endorsements,

• .Go to your Profile and scroll down to the Skills and Endorsement
section.
• .Click on the Edit icon to rearrange or delete your existing skills.
• .Add a new skill by clicking on Add a new skill button.
• .Click on the Save button to ensure all your changes are updated.
 CREATE LINKEDIN SHOWCASE PAGES:

• LinkedIn Showcase Pages are the perfect way to segment your inbound LinkedIn traffic.

• These pages give LinkedIn members a new way to follow your brand, even if they don't
follow your business page. If your company wants to shine a light on an initiative,
promote something special, or target a specific audience, a LinkedIn Showcase page is a
good idea
 HIDE YOUR IDENTITY WHEN VIEWING PROFILES:

• If you want to pry on some profiles but want to stay anonymous, then
here’s what you should be doing. Hide your name, company, or any other
detail when you view their profile.

• Find the Settings & Privacy page and click on Visibility of your profile &
network. Now you will see the pop-up to select what others see when
you’ve viewed their profile. Select your chosen option and save the change.
 SAVE YOUR SEARCHES:

• LinkedIn allows users to save their job searches, posts, and the
LinkedIn learning programs. You can see the saved items in the “My
items” under your profile card.
 ADD MEDIA FILES TO YOUR PROFILE:
• *Adding such media files to your LinkedIn profile’s Featured, Education,
and Experience sections authenticates it further. It allows you to show
samples of your work and past projects.

• *To add media files, click on the Edit profile option. Click on the edit
icon on the top corner of each section and find relevant options to add
media in different formats
 Record the Correct Pronunciation of Your Name:

• on LinkedIn, you connect with people from different countries and

accents who may not know the correct pronunciation of your name.

• Linkedin has a feature that allows recording your name in your voice
for 10 seconds.*Anyone can hear the recording by tapping the speaker
icon next to your name once you upload the recording.

• To record your name:

• Open your profile page

• Click on the first edit icon.
• Click on the Add Name Pronunciation option.
• Tap on the record icon to record your name.
• Click on Apply or Retake in case you want to re-record
 MERGE YOUR INACTIVE ACCOUNTS:

• If you lost password and have multiple accounts on social media .

Linkedin has a solution for you. LinkedIn allows you to merge your
different accounts.
• Merge business account and individual account ( inactive account) and
we have an one active account.
• To merge your accounts,

• To record your name:

• Go to Settings & Privacy.

• Click on the Account preferences.
• Scroll down to the Account Management section.
• Under this section, you can merge your account.
 Take Advantage of the Advanced Search Option:

• LinkedIn allows you to do advance search if you finding a particular

person working for the company and we want to check if that person is
your connections or not . You can always run an advance search . You
can look for a company name , people working their and what is the
degree of connection with you ( 1st ,2nd,or 3rd connection) .

• For example, you want to know if you’re connected with anyone

working at a specific company. Type the company’s name in the
company field section of advanced search. Then, filter the results by
selecting ‘relationship’ to see if you have any first or second-degree
 Take Advantage of the Advanced Search Option:

• LinkedIn allows you to do advance search if you finding a particular

person working for the company and we want to check if that person is
your connections or not . You can always run an advance search . You
can look for a company name , people working their and what is the
degree of connection with you ( 1st ,2nd,or 3rd connection) .

• For example, you want to know if you’re connected with anyone

working at a specific company. Type the company’s name in the
company field section of advanced search. Then, filter the results by
selecting ‘relationship’ to see if you have any first or second-degree
 How To Use Linkedin :

• You can use LinkedIn to

find the right job or
internship, connect and
strengthen professional
relationships, and learn
the skills you need to
succeed in your career.
You can access LinkedIn
from a desktop, LinkedIn
mobile app, mobile web
experience, or the
LinkedIn Lite Android
mobile app
 How to use LinkedIn creator mode effectively?

• If you’re looking to step up your content marketing and reach on

LinkedIn, then creator mode may be the solution you’re looking for.
 What is creater mode on LinkedIn?
• In short, creator mode gives users access to additional features to
create and publish content and grow their audience on LinkedIn.

• When you turn on creator mode, LinkedIn optimizes your profile

for publishing content. This means that your articles and posts will
be more visible to LinkedIn users.
 How to turn on LinkedIn creator mode?
• Step 1. Start by going to your LinkedIn profile and click on the Me
icon at the top of your LinkedIn homepage. The click View Profile.

• Step 2. Scroll down to Resources and click on the button that says
Creator mode: Off. Toggle this button to activate creator mode.

• Step 3. You’ll see a preview of what LinkedIn creator mode will look
like on your profile. Click Next.
 How to turn on LinkedIn creator mode?

• Step 4. On the next screen, you’ll add hashtags to indicate the

topics you post.

• Step 5. From there, simply follow the prompts to finish setting up

LinkedIn creator mode. And you’re done!
 Creator mode pros :
1.LinkedIn creator mode gives you access to a whole suite of new
LinkedIn features, including the ability to add five hashtags to your
profile and a 30-second video as your profile picture. This will help
boost the search visibility of your profile.

2.Since LinkedIn creator mode emphasizes your original content, it’s a

great way to establish yourself as a thought leader in your industry
and build your personal brand.

3.You can build and send your own LinkedIn Newsletter to keep your
followers engaged and up to date with your brand.
 Creator mode cons :
1.If you activate creator mode, your profile will now show your About
section farther down your page, and the Feature and Activity sections
will be up top. If you don’t have good content to showcase here, this
might look awkward.

2.Not everyone will be interested in the same type of content, so you

may need to produce a variety of content.

3.You’ll need to spend more time publishing and promoting your

content and profile .
 Difference Between
LinkedIn Profil & Linkedin Page
 LinkedIn Profile:
1. Personalized page that represents an individual on LinkedIn
2. Displays information such as work experience, education, skills,
and recommendations
3. Used for networking and personal brandingTypically contains a
profile photo of the individual
4. Can be customized with a background image and a personalized
headline
5. Includes a summary section where the individual can describe
themselves and their work
6. Can be updated regularly to reflect career changes and
accomplishments
7. Can be viewed by anyone on LinkedIn, regardless of whether
they are connected to the individual
8. Can be optimized with keywords to improve search visibility
9. Can be used to apply for jobs and to connect with recruiters and
hiring managers
 LinkedIn Page :
1. A company or organization’s official page on LinkedIn
2. Displays information about the company, including its size,
industry, and location
3. Used for company branding and recruitment
4. Typically contains the company logo as the profile picture
5. Can be customized with a background image and a
personalized taglineIncludes a “About” section where the
company can describe its mission and values
6. Can be updated regularly to reflect company news and updates
7. Can be followed by LinkedIn users to receive updates about the
company
8. Can be used to post job openings and to connect with job
seekers
9. Can be optimized with keywords to improve search
visibility.LinkedIn pages can be created by LinkedIn members
who are official representatives of the organization
10. LinkedIn pages can also be claimed by organizations to take
ownership of the content and branding on their page
 What to post on Lindedin
Linkedin posting ideas :
1. 1. Growth hack= Post growth hacks for readers to learn
something new. People want knowledge on LinkedIn not
entertainment.Any hack which you had implemented yourself
and got results will relate audiences more.
2. 2. Share personal experiences = You can share your personal
experience that also helps people.
3. 3.Your brand stories =You can share that how your business
impacted and helped your customers.
4. 4.Success and Achievement =You can share your business or
personal success and achievements that inspires others.
5. 5. Tips and tricks = You can share tips and tricks that can help
their businesses and career.
 Linkedin posting ideas :
6. Business ideas = You can share new and good money making
business ideas.
7. Job openings= You can share job openings in your organisation
or others that can help your audience.
8. Facts and statistics =You can share industry facts and stats with
people,this helps in more engagement.
9. Knowledge = You can share your knowledge from
books,events,seminars etc.Good knowledge always welcome by
audience.
10. News and updates = You can share latest news and updates
related to your niche or industry.
11. Appreciate =Always appreciate something good and positive.
12. Quotes =share great quotes,people relate more with them.
 Linkedin posting ideas :
13. Videos = Share useful and informative videos with audience,
this will definitely increase engagement.
14. Polls=Create polls(people love to participate)
15. Articles and Blogs = Best way to connect and engage is sharing
valuable blogs and articles,but relevant to your audience
interest.
16. Trending Topics and hashtags =people always relate, take
interest and right or trending hashtags helps to increase reach.
17. Special Occasions
18. Memes
19. Clients stories
 Linkedin Experts :
Linkedin influencers are a selection of about 500+ influential people
from all across the globe who are best at what they do. These
individuals are chosen by invitation only. LinkedIn works with them
to create high-value content that lets users on the network to learn
from people that they otherwise would never have the chance to
hear from.

Without further ado, now let’s get straight to the top LinkedIn
influencers list.
 Top LinkedIn Influencers

in Digital Marketing
Neil Patel
Digital Marketing Specialist and Co-Founder at Neil Patel
DigitalFollowers: 400,948

LinkedIn Profile Link: https://www.linkedin.com/in/neilkpatel/

Neil Patel is one of the leading marketing influencers in the world.

He’s one of the most powerful people in the world, according to
Forbes Magazine. Neil Patel is the person to follow if you’re starting
out your own great digital content creation journey or want to learn
online marketing.
 Top LinkedIn Influencers

in Digital Marketing
Gary Vaynerchuk
Communications Expert, Author, Chairman of VaynerX, CEO of
VaynerMedia

Followers: 4,155,708

LinkedIn Profile Link: https://www.linkedin.com/in/garyvaynerchuk/

Gary Vaynerchuk runs a media and communications company
named Vaynermedia, a full-service digital agency. He’s an expert at
teaching content marketing.
 Top LinkedIn Influencers

in Digital Marketing
Bryan Eisenberg
Optimization Expert, Co-Founder at Pelotero

Followers: 151,298

LinkedIn Profile Link: https://www.linkedin.com/in/bryaneisenberg/

Bryan Eisenberg specializes in helping companies increase revenue

by tapping into what he calls “Revenue Blind Spots.” Using his
resources as a guide can help you become an expert at locating
these blind spots and boosting your revenue. .
 Top LinkedIn Influencers

in Digital Marketing
Pam Moore
Social Media Marketing Specialist

Followers: 353,288

LinkedIn Profile Link: https://www.linkedin.com/in/pmoore/

Pam Moore is one of the world’s top digital marketing influencers.

Her company Marketing Nutz teaches people the A-Z of social
media marketing and branding.
 Top LinkedIn Influencers

in Digital Marketing
Ann Handley
Digital Marketer, Content Expert

Followers: 414,689

LinkedIn Profile Link: https://www.linkedin.com/in/annhandley/

Ann Handley has written various books about content creation and
digital marketing. She can teach you to write what she calls “killer
content” in no time!
Biggest LinkedIn
Influencers
in Management
 Biggest LinkedIn Influencers
in
Management
Jeff Weiner
Management Expert, Executive Chairman at LinkedIn

Followers: 10,771,499

LinkedIn Profile Link:

https://www.linkedin.com/in/jeffweiner08/

Jeff is an expert in management and was the CEO of LinkedIn for 11

years. He is now Executive Chairman of the company. During his
tenure as CEO of LinkedIn, the company grew from a little over 30
Million members to a whopping 600Million.
 Biggest LinkedIn Influencers
in
Management
Bill Gates
Business magnate, Software Developer, Investor, Philanthropist

Followers: 28,096,041

LinkedIn Profile Link:

https://www.linkedin.com/in/williamhgates/

The co-founder of Microsoft Corporation, Bill Gates is one of the

biggest names in the world. Following him would give everyone an
insight into the mind of a business genius.
 Biggest LinkedIn Influencers
in
Management
Mickey (Hiroshi) Mikitani
Leadership Expert, CEO at Rakuten, Inc.

Followers: 1,255,705

LinkedIn Profile Link:

https://www.linkedin.com/in/mikitani/

CEO of Rakuten, Japan’s biggest online retailer, Mikitani is a

billionaire who teaches people how to be successful leaders in their
own companies, just like he is.
 Biggest LinkedIn Influencers
in
Management
Andreas von der Heydt
Talent Acquisition Expert

Followers: 427,163

LinkedIn Profile Link:

https://www.linkedin.com/in/andreasvonderheydt/

Andreas is the Head of the Talent Acquisition teams for

Marketplace, Services and Technology at Amazon in Seattle. He’s an
expert at scouting and training teams to do their best in Amazon.
Top LinkedIn
Influencers
in Productivity
 Top LinkedIn Influencers in
Productivity

Liz Ryan
Human Resource Expert

Followers: 3,192,136

LinkedIn Profile Link:

https://www.linkedin.com/in/lizryan/

Liz is the CEO and Co-founder of “Human Workplace.” The company

works to “reinvent work for people,” making work feel less like
work and more like play, with the goal to increase employee
productivity.
 Top LinkedIn Influencers in
Productivity

Simon Sinek
Author, Motivational Speaker

Followers: 2,907,932

LinkedIn Profile Link:

https://www.linkedin.com/in/simonsinek/

Simon is an author, motivational speaker, and optimist. He not only

writes about productivity but also when it’s okay not to be
productive. He wants to “inspire people to do what inspires them”
which in turn makes them more productive.
 Top LinkedIn Influencers in
Productivity

Jeff Selingo
Human Resource Expert

Followers: 541,046 followers

LinkedIn Profile Link:

https://www.linkedin.com/in/jeffselingo/

Jeff is one of the top LinkedIn influencers. He has written books

that help students not only get into college but also prepare them
for the job market.
Here is the list of top most
hiring companies on LinkedIn
in the United States :
 Amazon
 Alphabet (Google)
 JPMorgan Chase & Co.
 AT&TBank of America
 Deloitte
 IBMApple
 Walmart
 The Home Depot
Thank You