SOCIAL MEDIA MARKETING STRATEGY ON ZOMATO

By-
Sarmistha singh
Arya srivastava
 ABOUT ZOMATO:
• Zomato is a Restaurant search and discovery service founded in
2008 by Deepinder Goyal and Pankaj Chaddah.
• For 180,500 restaurants in 36 cities. It is currently in 11
countries (including india) and plans to be in 22 new countries
in the next two years.
• The name “Zomato “is taken from word tomato.
 ACHIEVEMENTS:
+ On 21th March 2016, Zomato ranks as the top 2 startup for india
in the startup Ranking.
+ Zomato generated over 95% of revenues from ads in FY13.
MARKETING STARTEGIES:
+ They are entertaining
+ Excellent graphics:Each post of Zomato marks excellence and
higher degree of creativity.
+ They never fail to cash the latest happenings: Zomato always
create something for ongoing events.
+ They prefer quality to quantity.
+ Zomato knows its audience
+ Featured and user friendly website
+ Global mobile app
 SOCIAL MEDIA STRATEGIES:
+ Keeping things simple and bringing in a fun element instantly
grabs a users attention and keeps people engaged.
+ Tracking user actions on the website helps in improving the
product to better cater to the auidence.
+ Social networks are a means of communication and not an
advertising platforms.
+ Communicating with fans and followers makes a brand personal
and human,and one can’t really put a price on that.
 USER PERSONA:
+ BIO-Manish is a marketing manager at a retail store lives alone
and try out new cuisines.
+ GOALS- As organized platforms to view all restaurant due to
schedules prefer to schedule orders wants food at doorsteps.
+ Pain points:- has to go through all reviews to find out
recommended dish,unable to find out non-veg restaurants.
+ Motivation:- Zomatos timely delivery, trusted reviews, Zomatos
offers.
 COLLABRATIONS:

+ Paytm
+ Uber
+ Food Bloggers
+ Restaurant
 SOCIAL MEDIA PLATFORMS:

+ Twitter
+ Facebook
+ Instagram