Submitted By MBA (Marketing) B (IV SEM) Submitted To:-

 Harsh Toke  Dr. Shail Shri Sharma

 Dev Solanki
 Shachi Mundra

Business Marketing
“Ed-tech Industry”
Business Marketing
Marketing practice of
individuals or
organizations (including
commercial businesses,
governments, and institutions)
Sells products or services to
other companies or
organizations that resell them,
use them in their products or
services, or use them to
support their works
Marketing Funnel
Edtech Industry

The edtech industry, short for

educational technology, refers
to the use of technology to
facilitate and enhance teaching
and learning processes. This includes the development
and implementation of various
digital tools, software, and
platforms designed to improve
student engagement, provide
personalized learning experiences,
and make education more
accessible to students around the
world.
Business Marketing In Ed-tech Industry

Business-to-business (B2B) marketing in the Edtech industry

requires a comprehensive understanding of the educational
institutions and other businesses

Target market

Needs

Preferences

Decision-making
processes
Leaders in Edtech Industry
Edtech Industry
Edtech industry scenario in India
 Rapid Growth: The edtech industry in India (3.42 Bn in
2021) has seen rapid growth in recent years, with the market
size expected to reach $30 billion by 2025.
 Increase in Demand: The COVID-19 pandemic has
accelerated the demand for online learning, leading to a surge
in the number of users and revenue for edtech companies.
 Key Players: Some of the key players in the Indian edtech
industry include BYJU'S, Unacademy, Vedantu, Simplilearn,
upGrad, and many more.
 Challenges: The edtech industry in India faces challenges
such as the digital divide between urban and rural areas, lack
of access to quality internet infrastructure, and affordability
issues for many students.
Edtech Funding In India: US$ 1.97 Bn (2022)
Edtech industry scenario globally
 Market Growth: The global edtech market size is expected
to reach $404 billion by 2025, with a compound annual
growth rate (CAGR) of 18.1% from 2020 to 2025.
 Adoption of Online Learning: The COVID-19 pandemic has
accelerated the adoption of online learning globally, leading to
a surge in the demand for edtech products and services.
 Key Players: Some of the key players in the global edtech
industry include Coursera, Udemy, edX, LinkedIn Learning,
and Duolingo, among others.
 Challenges: The edtech industry faces challenges such as the
digital divide, lack of access to quality internet infrastructure,
and affordability issues regions.
Global Edtech Industry
7 P’s of Edtech Industry
Product
 The tangible products delivered by educational
industry are various certificates that are issued by
institute or university after completion of course.
 The intangible products delivered by edtech
industry are knowledge, skill and experience to
candidates.
 For e.g., MBA course, Engineering degree, etc.
7 P’s of Edtech Industry
Price
 Price is determined by a number of factors
including reputation of the institution, competition,
service quality, placement, private or public
ownership, infrastructure, facilities provided,
location of the institute, mode of education, brand
name etc.
 For e.g., price of engineering degree is around Rs.
50,000 to Rs. 500,000 per year.
7 P’s of Edtech Industry
Place
 Place represents the location where an educational
institute is established. It is often referred to as the
service centre.
 Location also affects the price and promotional
activity of that institute.
 For e.g., educational institutes from Mumbai, Delhi,
Pune, etc are more prestigious than other institutes.
7 P’s of Edtech Industry
Promotion
 Promotion word-of-mouth communication has been
found the best tool for promotion of edtech
industry.
 Outdoor advertising in the form of print media like
hoarding, banners, etc are used.
 Using digital marketing techniques like SMS, e-
mails, social media, etc for promotion.
7 P’s of Edtech Industry
People
 People mean teaching fraternity and non-teaching
community directly and indirectly associated with
the services rendered to the students.
 For e.g., professors, guest lecturer, lab assistant,
librarian, security, guard, etc.
7 P’s of Edtech Industry
Process
 The way service providers render services to the
students, plays a pivotal role in gaining the
competitive advantages.
 If the service process is hassle free, simple,
understandable, student friendly and technology
based, it will definitely make the institution with
difference.
 For e.g., process of teaching, process of practical
learning, process of placement, etc.
7 P’s of Edtech Industry
Physical Evidence
 It is the direct sensory experience of a service that
allows a student to measure whether he or she has
received adequate facilities by the education
institution.
Business Marketing In Ed-tech Industry
Define your target market

Identify the types of educational

institutions or businesses that
would benefit from your EdTech
solution

Consider factors such as their size,

location, and budget
Business Marketing In Ed-tech Industry
Develop a value proposition

Clearly articulate the unique

benefits of your EdTech solution
and how it can solve the pain
points of your target market

Focus on the outcomes that your

solution can deliver, such as
improved student engagement,
better learning outcomes, or cost
savings
Business Marketing In Ed-tech Industry
Leverage content marketing

Create valuable content that

educates your target audience
about the benefits of your EdTech
solution

This can include blog posts, case

studies, whitepapers, and webinars
Business Marketing In Ed-tech Industry
Build relationships

Attend industry conferences and

events to network with potential
customers and partners

Connect with key decision-makers

at educational institutions and
businesses to build trust and
establish relationships
Business Marketing In Ed-tech Industry
Utilize social media

Use social media channels like

LinkedIn and Twitter to reach out
to potential customers and partners

Share valuable content and engage in

conversations with your target
audience
Business Marketing In Ed-tech Industry
Provide excellent customer support

Once established relationships

with customers, provide excellent
customer support to ensure their
ongoing satisfaction

This will help to retain customers and

generate referrals
Conclusion
 Growing sophistication of video based learning
 Gamification of education
 Parents involvement with faculty have digitized
 Online free course for enhancing knowledge and
getting certification
 Virtual and augmented reality
THANK YOU