EASY

MARKET
ANA MENDOZA
L E O N A R D O AV I L A
MELISA RODRIGUEZ
D AV I D E S P I N O S A
 WHAT IS IT?

• Its an app developed to make easier grocery

shopping, showing us what we can buy with an
specific budget and algo generatig recipies with the
selected ingredients
 WHY?
• We want to work in this project because we think its
an income source, since its related to the actual
market and demand, which satisface the needs of a
certain group of people, such as students, busy
people or just people who prefer to do their grocery
shopping online.
 WHERE?

• You can find it in the app store and google play

 MARKETING

• Banners
• Social media posts
CUSTOMERS

• Students
• Busy people
• Customer will be depending on how hard we advertise our app, based on monthly customers
we can get an estimated amount of how much they will buy per month.
COMPETITION

• Supermarkets apps
• Cooking books
• websited
EXPENSES

• How much money is needed to get the business started?

• - Around $500,000.00 MXN.
• How much does it cost to make the product or provide the service?
• To get a well developed app, costs $255,00.000. Plus transportation equipment such as
motorcycles ($9,980.00 MXN each), bicycles ($3,996.00 MXN each). Uniforms and protection
($1,500.00 MXN per delivery person) Gas for motorcycles ($200.00 MXN each)
• Total: App $255,000.00, Motorcycles (10) $99,800.00, bicycles (5) $19,980.00, Uniforms and
protection (15) $22,500.00. Gas weekly and per motorcycle (10) $2,000.00. Estimated cost:
$399,280.00 MXN
• - What are your operating costs including you own salary?
• A- Income Tax 16%, VAT 10%, Bank charges $75.00 MXN for each employee, Directors
salaries (4) $120,000.00, employee salaries $250,000.00 MXN Monthly (30 employees
including delivery staff, HR, Sales and Marketing teams, etc.), Employees insurances 15%
varies on monthly salary. $99.00 MXN each year for launching the app on the AppStore,
Instagram ($100.00 MXN) and Facebook Ads ($200.00 MXN) this is the cos for CPM. (Cost
Per Thousand Impressions).
• How much money will you business earn each month by selling your services?
• Depending on how many downloads and purchases we have per month.
EXPECTATIONS

• What’s your potential profit per year 1, 2, and 3?

• - We estimated a yearly profit of 1,000,000.00 to 1,500,000.00 MXN. And keep increasing the
profit a 25% per year.
• -How will you make the business grow in the future?
• - Keep advertising on social media and keep up with any updates on an apps and technology.
WHY IS IT DIFFERENT?