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    Trust Assignment

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    Bibhuti Kumar Singh
    The document discusses the importance of trust. It lists truthfulness, reliability, understanding, and support as pillars of trust. It also lists integrity, competence, reliability, and benevolence as elements of the trust triangle. Symbols of trust discussed include a puzzle, hands shaking, a lock and key, and a lighthouse. The document notes that more trust leads to more effectiveness at work and encourages sharing resources, dividing work, and accepting help from others. It identifies transparency, competence/capacity, character, intent, consistency/reliability as key elements of trust. Finally, it provides examples of brands that use trust in their taglines or value propositions and recommends ways to highlight and measure trustworthiness through a brand's

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    Trust Assignment

    Uploaded by

    Bibhuti Kumar Singh
    7 views7 pages
    The document discusses the importance of trust. It lists truthfulness, reliability, understanding, and support as pillars of trust. It also lists integrity, competence, reliability, and benevolence as elements of the trust triangle. Symbols of trust discussed include a puzzle, hands shaking, a lock and key, and a lighthouse. The document notes that more trust leads to more effectiveness at work and encourages sharing resources, dividing work, and accepting help from others. It identifies transparency, competence/capacity, character, intent, consistency/reliability as key elements of trust. Finally, it provides examples of brands that use trust in their taglines or value propositions and recommends ways to highlight and measure trustworthiness through a brand's

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    PRESENTATION ON TRUST

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    The document discusses the importance of trust. It lists truthfulness, reliability, understanding, and support as pillars of trust. It also lists integrity, competence, reliability, and benevolence as elements of the trust triangle. Symbols of trust discussed include a puzzle, hands shaking, a lock and key, and a lighthouse. The document notes that more trust leads to more effectiveness at work and encourages sharing resources, dividing work, and accepting help from others. It identifies transparency, competence/capacity, character, intent, consistency/reliability as key elements of trust. Finally, it provides examples of brands that use trust in their taglines or value propositions and recommends ways to highlight and measure trustworthiness through a brand's

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    7 views7 pages

    Trust Assignment

    Uploaded by

    Bibhuti Kumar Singh
    The document discusses the importance of trust. It lists truthfulness, reliability, understanding, and support as pillars of trust. It also lists integrity, competence, reliability, and benevolence as elements of the trust triangle. Symbols of trust discussed include a puzzle, hands shaking, a lock and key, and a lighthouse. The document notes that more trust leads to more effectiveness at work and encourages sharing resources, dividing work, and accepting help from others. It identifies transparency, competence/capacity, character, intent, consistency/reliability as key elements of trust. Finally, it provides examples of brands that use trust in their taglines or value propositions and recommends ways to highlight and measure trustworthiness through a brand's

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    T Truthfulness

    R Reliability
    U Understanding
    S Support
    T Transparency

    The most expensive thing in this world


    is “Trust”- Scam 1992
    INTEGRITY COMPETENCE

    TRUST

    RELIABILITY BENEVOLENCE

    TRUST TRIANGLE PILLARS OF TRUST


    Symbols Of Trust

    Puzzle India - Russia


    Pieces Friendship

    Lock & Holding


    TRUST Key TRUST Hands

    Handsh Light
    ake house
    WHY TRUST IS IMPORTANT?
     MORE TRUST= MORE EFECTIVENESS IN WORK
     Share Resources
    Elements Of Trust  Divide up the work
     Give help to others
     Accept help from others
    Transparency

    Competence/
    Character
    Capacity
    TRUST

    Intent Consistency/
    Reliability
    Brands That Use Trust In Tagline
    Implies that their technology solutions can be trusted to
    "The Bridge to Possible" connect people and businesses to new possibilities.

    Implies that their food and beverage products can be


    "Good Food, Good Life" trusted to provide quality nourishment.

    Implies that their e-commerce platform can be trusted


    "Earth's most customer-centric to prioritize the needs and satisfaction of their
    customers.
    company"

    Implies that their credit card can be trusted to be


    accepted worldwide.
    "Don't leave home without it"

    Implies that their shipping services can be trusted to


    deliver packages on time.
    "The world on time"
    Using Trust In Brand Management
    1. Use trust as a brand promise 2. Use trust as a key performance
    indicator
     Establishing trust can be a powerful
    differentiator for a brand.  Incorporate trust as a measurable KPI in
    brand management.
     Promising trust as part of the brand BRAND PROMISE
    messaging can help customers feel  This could include tracking metrics like
    confident in their purchase decision and customer satisfaction, loyalty, and
    lead to repeat business. retention rates, as well as analyzing
    customer feedback and sentiment.

    TESTIMONIALS USE AS KPI


    TRUST
    3. Use trust as a value proposition 4. Highlight trustworthiness through
    testimonials
     Incorporate trust as a key value proposition
    of the brand.  Customers are more likely to trust a brand
     This can be communicated through when they hear positive feedback from
    messaging, content marketing, and social VALUE other customers.
    media. PROPOSITION
     Highlight the brand's commitment to  Utilize customer testimonials or reviews to
    transparency, reliability, and ethical showcase the trustworthiness of the brand.
    business practices.
    THANK YOU

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