Daan Khan 

Banking & Finance

Jim Arthurs
Accounting
Yaseen Abdi
Marketing
Mansour Alramadhan
Management and innovation
Risma Usman
Management & Innovation
Hospitality & Tourism
Saba, Sumayyah
Management & Innovation
Hospitality & Tourism
 Who is Microsoft?
Headquartered in Redmond, Washington, Microsoft is the world’s largest software company
and had record revenues of ~$125 billion in fiscal year 2019 that ended on June 30, 2019.

What do they do?

They develop a variety of software and hardware products and services for customer,
globally.

Including:
 Windows Office
 Windows computing operating systems for personal and professional use
 Windows phone operating systems
 Database management platforms & Cloud computing services
 The X-box gaming and entertainment console
 and much more …

Who are some of their competitors?

 Apple
 Google
 IBM
 Oracle
 Vision & Mission statements
Our Vision
“To be the foremost company in technological products designed
to help consumers and businesses streamline their work.”

Our Mission
“To continually grow as a company by providing better
and stronger technological products through innovation
and employee initiative. That will help businesses and
consumers become more effective and efficient at their
goals but never at the cost of the social and ethical
responsibilities of a multinational corporation.”

Competitive advantage
Internal Factor Evaluation
Strength Strategy
Keep Implementing intensive
and aggressive strategies by
continuing to penetrate the
market and focusing on product
development.

Weakness Strategy
Employ a cybersecurity firm 
to maintain
security of databases and a
repair team to counter
relentless security
hackers and software
malfunctions that require
constant attention
 External Factor Evaluation
Weighted
Opportunities Weight Rating
Score
Opportunity Strategy
1 Focus on International Markets 0.10 4 0.4
2 Constant innovation forces consumers to purchase products 0.08 3 0.225
Microsoft has identified South
3 Growing Tech World drives sales 0.08 3 0.24 Korea as a growing market and
4 R&D opens potential new products 0.06 4 0.24
5 Cloud Technology Markets growing 0.05 3 0.15 has started to invest by making
6
7
Potential Innovation from Diverse Work Force
South Korea is the fastest growing technological country
0.04
0.04
3
3
0.12 its cloud-based software
0.12
8 Reduced trade barriers internationally 0.03 4 0.12 accessible within South Korea.
9 Large global branding opens developing markets 0.03 3 0.09
10 Trusted Brand allows for large contacts with Governments 0.02 4 0.08

Weighted
Threats Weight Rating
Score
1 Forecast for 2020-2023, decreasing PC's, Laptops and
Phones markets.
0.09 2
0.18
Threat Strategy
2 Global threats (etc. War, Disease, Political Instability) 0.08 1 0.08 Decryption technology
3 Technological evolution demands constant vigilance to stay
relevance
0.07 2
0.14 threatens the security of
4 Increased global competition 0.05 2 0.10 cloud stored information and
5 Ease of entry sees more competitors entering the market 0.05 2 0.10
6 Changing international laws and trade agreements. 0.04 2 0.08 requires constant attention.
7 Public Opinion and past controversy 0.03 2 0.06 As previously suggested, hire
8 Decryption Technology 0.03 2 0.06
9 Software piracy 0.02 2 0.04 cybersecurity firm to
10 Consumer preference changing 0.01 1 0.01 challenge security.
Total EFE Score 1.00 2.64
 SWOT Analysis
Strengths Weaknesses

Immense market reach  Security is poor in relation to

Microsoft products 

Effective leadership by Satya Nadella  Microsoft relies heavily on hardware

manufacturers 

Global leadership in cloud sector  Technical issues with window

updates 
Opportunities Threats

Focus on International Markets  Decryption Technology 

R&D opens potential new products  Software piracy  

Reduced trade barriers internationally  Consumer preference changing  

Financial Analyses – EPS
30%

33%

Net Income
Increased by 54% due to the
focus on mobile application
and Microsoft office moving
to cloud. 

54%
Earnings Per Share
EPS went up by 56% since
2017 due to a reduction in
outstanding shares and an
56% increase in Net Income.
Financial Analyses – Income statement

Long term investments

Reduced long term
44% investment is reflected in an
increase in long term assets
74%

7.5% Share Holder Equity

Higher share holder equity
strengthens the faith of
36% current shareholders and
attracts future investors
17% funding product R&D and
marketing
 Recommendation

 Vision and mission

 Internal and external Factors

 Financial analysis
 Conclusion

A better future ahead!

Thank you
 Bibliography
 Microsoft.com. (2020). About – Microsoft. [online] Available at:
https://www.microsoft.com/en-au/about/ [Accessed 3 Mar. 2020].

 Microsoft.com. (2020). Microsoft 2019 Annual Report. [online] Available at:

https://www.microsoft.com/investor/reports/ar19/index.html [Accessed 4 Mar. 2020].

 Izquierdo, R. (2020). Better Buy: Microsoft vs IBM | The Motley Fool. [online] The
Motley Fool. Available at: https://www.fool.com/investing/2020/03/02/better-buy-
microsoft-vs-ibm.aspx [Accessed 5 Mar. 2020].

 Sun, L. (2020). Microsoft Is Investing Over $1 Billion in This Unloved Emerging Market |

The Motley Fool. [online] The Motley Fool. Available at:
https://www.fool.com/investing/2020/02/27/microsoft-is-investing-1-billion-in-mexico-
market.aspx [Accessed 5 Mar. 2020].