Professional Documents
Culture Documents
Final Presentation Strategic Management Group
Final Presentation Strategic Management Group
Final Presentation Strategic Management Group
Including:
Windows Office
Windows computing operating systems for personal and professional use
Windows phone operating systems
Database management platforms & Cloud computing services
The X-box gaming and entertainment console
and much more …
Our Mission
“To continually grow as a company by providing better
and stronger technological products through innovation
and employee initiative. That will help businesses and
consumers become more effective and efficient at their
goals but never at the cost of the social and ethical
responsibilities of a multinational corporation.”
Competitive advantage
Internal Factor Evaluation
Strength Strategy
Keep Implementing intensive
and aggressive strategies by
continuing to penetrate the
market and focusing on product
development.
Weakness Strategy
Employ a cybersecurity firm
to maintain
security of databases and a
repair team to counter
relentless security
hackers and software
malfunctions that require
constant attention
External Factor Evaluation
Weighted
Opportunities Weight Rating
Score
Opportunity Strategy
1 Focus on International Markets 0.10 4 0.4
2 Constant innovation forces consumers to purchase products 0.08 3 0.225
Microsoft has identified South
3 Growing Tech World drives sales 0.08 3 0.24 Korea as a growing market and
4 R&D opens potential new products 0.06 4 0.24
5 Cloud Technology Markets growing 0.05 3 0.15 has started to invest by making
6
7
Potential Innovation from Diverse Work Force
South Korea is the fastest growing technological country
0.04
0.04
3
3
0.12 its cloud-based software
0.12
8 Reduced trade barriers internationally 0.03 4 0.12 accessible within South Korea.
9 Large global branding opens developing markets 0.03 3 0.09
10 Trusted Brand allows for large contacts with Governments 0.02 4 0.08
Weighted
Threats Weight Rating
Score
1 Forecast for 2020-2023, decreasing PC's, Laptops and
Phones markets.
0.09 2
0.18
Threat Strategy
2 Global threats (etc. War, Disease, Political Instability) 0.08 1 0.08 Decryption technology
3 Technological evolution demands constant vigilance to stay
relevance
0.07 2
0.14 threatens the security of
4 Increased global competition 0.05 2 0.10 cloud stored information and
5 Ease of entry sees more competitors entering the market 0.05 2 0.10
6 Changing international laws and trade agreements. 0.04 2 0.08 requires constant attention.
7 Public Opinion and past controversy 0.03 2 0.06 As previously suggested, hire
8 Decryption Technology 0.03 2 0.06
9 Software piracy 0.02 2 0.04 cybersecurity firm to
10 Consumer preference changing 0.01 1 0.01 challenge security.
Total EFE Score 1.00 2.64
SWOT Analysis
Strengths Weaknesses
33%
Net Income
Increased by 54% due to the
focus on mobile application
and Microsoft office moving
to cloud.
54%
Earnings Per Share
EPS went up by 56% since
2017 due to a reduction in
outstanding shares and an
56% increase in Net Income.
Financial Analyses – Income statement
Financial analysis
Conclusion
Izquierdo, R. (2020). Better Buy: Microsoft vs IBM | The Motley Fool. [online] The
Motley Fool. Available at: https://www.fool.com/investing/2020/03/02/better-buy-
microsoft-vs-ibm.aspx [Accessed 5 Mar. 2020].