Sports Cars

Producers :
Kouthair Ben Yekhlef
Hazem Aouina
 Plan
I. Sport car between 1950s and 1960s

II. What is the campaign's key message ?

III. What special features does the product have ?

IV. Who is the target audience ?

V. Advertising
Sport car between 1950s and 1960s
 Ford Sunliner Convertible:

 Long, low, and luxurious—

this vintage ad says every
Ford Sunliner came with the
“new Thunderbird look.” The
cars were equipped with
automatic transmissions, an
innovation for the 1950s.

 1958 price: $2,774 USD

 Today’s value: Up to
$44,300 USD

(Source: NADAguides)
 What is the campaign's key message ?
 Key messages are the main points you want your target
audience to hear and remember. They create meaning and
headline the issues you want to discuss. They allow you to
control communications, enhance relationships with your
target audiences and are an important feature of a PR
campaign.

Our example: Ford Sunliner Convertible which created

in 1958, this cars long, low, and luxurious and equipped with
automatic transmissions.

 The key message is: ( You name it , Ford has it ).

 The meaning of this key message ( You name it , Ford has

it ) , is Ford has everything in This cars like ( power, styling,
safety, comfort, economy. )
 What special features does the product
have ?
 Definition: Product features are a product's traits or
attributes that deliver value to end-users and
differentiate a product in the market.

 The Ford Sunliner is a convertible car and has a lot

of special features, firstly its very comfortable and
safe , secondly its very powerful due to its 3.5 L
engine that produces 101 HP ( horse power ),Thirdly
it's safe to drive cause of wide tires of 6.70×15 and
heavy weight 1513 kg.
 Who is the target audience

 The Ford Sunliner convertible is a luxury car that

has several features such as automatic
transmission and its security system and
convertible which makes our product
masterpiece, expensive and intended for a
specific category of consumers who will be our
target audience (the rich and the businessmen) its
value in 1958 is $2,774 USD

Target audience
 Advertising
 We will use social media for advertising
campaigns that promote our product such as
(Facebook Instagram), from where we will create
pages that contain our logo, slogan, descriptions,
photos and videos.
 Street marketing

 We will use street marketing as a means of

communication:
• We created T-shirt
• Advertising posters
• Graffiti
THANK YOU
FOR YOUR
ATTENTION