SIMILARITIES AND DIFFERENCES

OF
MEDIA LITERACY, INFORMATION
LITERACY
AND TECHNOLOGY LITERACY
 Primarily focuses on how people consume media, fueled
with the right knowledge on how it can affect them , their
beliefs and their viewpoints.
 This kind of literacy which includes the knowledge of
using physical objects such as the radio, television, and
newspaper, encourages people to broaded their
consciousness on vast information that are readily
available to be consumed.

MEDIA LITERACY
 Ability to:
ACCESS ANALYZE EVALUATE CREATE PARTICIPATE MEDIA

 USING COMMUNICATION TOOLS TO CONSUME INFORMATION FOR

HUMAN INTERACTION
FOCUS INSTITUTIONAL MEDIA AND AUDIENCE EFFECT OF MEDIA
MESSEGES
Is the ability to:
IDENTIFY FIND EVALUATE APPLY ACKNOWLEDGE USE INFORMATION
EFFECTIVELY
 ABILITY TO RECOGNIZE INFORMATION WHEN NEEDED AND USE IT EFFECIENTLY

 FOCUS ON TEXTUAL ANALYSIS

INFORMATION LITERACY
 Is using the right tool designed to let media do its purpose.
 Applying new found knowledge from digital environment
 Participating in digital media, organizing and evaluating
information
 Ability to efficiently and ethically use technological tools
 Participation in Digital Environment
 Focus on new media

TECHNOLOGY LITERACY
 The individual definitions mentioned and correlations
explained above clearly discerned each kind of literacy
hence, clarifying the differences among them. However,
despite these, all three kinds of literacy aim for the
common goal of achieving their harmonious integration
for the benefit of the consumers. Meaning, all these
three are after the right consumption of information
through effective media use and technology means .

COMMON GOAL