Tourism Segmentation

Dr. May Su Myat Htway Aung

Professor, Department Of Commerce
Yangon University Of Economics
Email-maysumyathtwayaung01@gmail.com

Assistant – Daw Zar Chi soe

Tutor, Department of Commerce
Yangon University of Economics
Email-zarchisoe5201314@gmail.com
1. One tourism product is a combination of different products
from different manufacturers. It is commonly known as?
•Package tour
•Tour operation
•Multiplicity of producers
•None of these
2. 4 P’s of marketing are place, price, promotion and --------.
•Packaging
•Product
•People
•process
3. Tourism is having highly -------- demand?

•Stable demand
•Passive demand
•None of these
•Unstable demand
4. Societal Marketing is focusing on?

•Society wellbeing
•Customer wellbeing
•Cultural wellbeing
•Tourist wellbeing
5. What is CRM?

•Customer retention management

•Customer relaxation management
•Customer relation management
•None of these
6. Select the 1st procedure of market research?
•Identification of the problem
•Identify the objectives
•Find out research technique
•Data collection
7. Which segmentation is generally international companies
prefer?
•Geographical
•Economic
•Demographic
•Behavioral segmentation
8. Demographic segmentation is conducting on the basis of?

•Market distance
•Study of people
•Economic conditions
•Psychological factors
9. Behavioral segmentation is on the basis of ------?

•Economic conditions
•Customer satisfaction
•Behavioral variables
•Social conditions
10. Psychological segmentation is on the basis of ------?

•Humanity factors
•Psychological factors
•Behavioral factors
•None of these
11. After decline stage a product can undergo for ------?

•New product development

•Modifications
•Offers
•Discount sales
12. Write the full form of PLC?

•Product life and customers

•Product life cycle
•Product living cycle
•None of these
13. Tour operation in marketing is a ------- mix?

•Product mix
•Place mix
•Promotion mix
•Price mix
14. Personal selling in tourism is one of the -------?

•Product mix
•Place mix
•Promotion mix
•Price mix
15. Which is not included in price mix?

•Adds
•Whole sale price
•Seasonal price
•Corporate price
16. From the options which suits for place mix?

•Sales promotions
•Image and reputation
•Reservation systems
•Personal selling
17. Marketing activity ends with?

•Customers
•Producers
•Distributers
•None of these
18. Marketing is ------ driven?

•Profit driven
•Customer driven
•Producer driven
•Value driven
19. What is the relation between production and consumption
about tourism product?
•Interrelated
•Production after consumption
•Consumption after production
•None of these
20. Deciding in advance is commonly known as ------.

•Planning
•Coordinating
•Organizing
•directing
21. What is the process of dividing a total market into different
groups?
•Niche marketing
•Day marketing
•Market Segmentation
•None of the above
22. In tourism industry and tourism marketing, travel agent is
known as?
•Spoke person
•Negotiator
•Intermediaries
•agent
23. What are the different types of factors affecting pricing?

•Organizational and management

•Internal and organizational
•Internal and management
•Internal and external
24. The 1st aim of a firm is to?

•Market profit
•Image
•Communication channel
•survive
25. Education, family size, religion etc comes under ------ type
of segmentation?
•Demographic segmentation
•Political segmentation
•Geographical segmentation
•None of these
26. User status is a factor comes under ------ type of
segmentation?
•Physical segmentation
•Political segmentation
•Behavioral segmentation
•None of these
27. Pricing is actually done by -----.

•Lower level management

•Top level management
•Executives
•employers
28. The process of dividing a total market into different ------
groups is called market segmentation?
•Buyers groups
•Producers groups
•Marketing groups
•None of these
29. Marketing research is a tool to reduce -------?

•Market group
•Competition
•Risk
•planning
30. In marketing company achieve profit through?

•Selling
•Selling volume
•Marketing
•Customer satisfaction