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Create the criteria against which

01 the potential ideas for a new

product/service will be
compared.
Concept Screening

CONCEPT A CONCEPT B CONCEPT C CONCEPT D

Strategic alignment 5 2 5 4
Identify alternative concepts or

02 existing products on the market for

the new idea
to be compared.
Market size 3 1 3 3

Market growth forecast 4 3 3 1

Wow factor/ concept value 2 4 2 3

03
Rate concepts against each other Technical feasibility 3 2 1 4

and tally the results. Have a

Manufacturing feasibility 1 5 5 1
meeting around the top ones.

Delivery feasibility 2 1 1 1

Select one or more of the best Competitive advantage 1 2 2 2

04 concepts to be further
developed. Take suggestion
from others.
Column Total 21 20 22 19
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Idea Evaluation

Name / Title of Idea Consulting process improvement

Type of Innovation Radical innovation Improvement innovation Routine innovation

Consulting service of supply chain related Quality service with a specific time limit,
Description problems in the market Benefits or Advantages ensuring low cost

Objective Optimal outcome for both parties & their Unstable business environment & low cost outsourcing
Risks
mutual growth in the future opportunities

Feasibility Market Potential

Very High High Medium Low Very Low Very High High Medium Low Very Low

Necessary Investments Strategic Fit

Very High High Medium Low Very Low Very High High Medium Low Very Low

Conclusion Overall Evaluation

Potential business idea which is timely for the market Very High High Medium Low Very Low
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Strategy Fit Checklist

THE INNOVATION UNFIT SLIGHT PARTIAL SUBSTANTIAL TOTAL FIT COMMENT

It helps us to realize our vision The innovation foresees market

It helps us to achieve our objectives Helps maintain long term planning

It supports our market position goals Makes our market position better

It concurs with our tech strategy Perfectly uses tech support

It meets the Logistic strategy needs Balance work-play in organization

It provides competitive advantage Customers choose us rather others

It builds on our core competencies Helps maintain continuousness

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The Kübler-Ross Change Create Alignment Maximum Communication

Model Curve Spark Innovation Develop Capability Share Knowledge

MORAL & COMPETENCE

Shock Denial Frustration Depression Experiment Decision Integration

Surprise or shock at Disbelief: Looking for Recognition that things Low mood: lacking in Initial engagement with Learning how to work in Change integrated: a
the event evidence that isn’t true are different: energy new situation new situation renewed individual
sometimes anger

TIME
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CORE

Innovation Ambition Matrix Optimize existing products for existing customers

70% Allocation of resource

10% Return on investment

New markets

Transformational
ADJACENT
Expand from existing business into new business
WHERE TO PLAY

Adjacent 20% Allocation of resource

20% Return on investment

Existing markets

Core

TRANSFORMATIONAL
Develop breakthroughs yet to exist for the market

Use existing product & assets HOW TO WIN Develop new products & assets
10% Allocation of resource

70% Return on investment

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SCAMPER Mind Map

Process

Opposite Materials
REVERSE
Swap Process

Recognize SUBSTITUTE Rules

Product
Simplify
Integration
Smaller
ELIMINATE
Split
Ideas

Parts
Talents
SCAMPER COMBINE
Resources

Another
Objectives

Other PUT TO ANOTHER USE

Recycle Product

Context

ADOPT Ideas
Maximize
Emulate
Extra MODIFY
Process
Minimize
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Phase-Gate Process

FRONT-END BACK-END

Opportunity Early concept Business case Validation Setup Concept Development Implementation Launch

• Business strategy • Concept complete • Rapid prototypes • Product definition • Plan complete • Prototype built • Pilot complete • Technical • Deliverables
• Customer & & validated • Tech feasibility • Rapid tooling • Build/ buy/ • Design complete • Product document documentation sign off
consumer benefit • Strategic complete • Low-volume partner analysis • 3 party SOW
rd
• Industrial plan • Mold/ machine • Production
priorities alignment • Customer develop complete complete complete construction

MILESTONES • Market trends & • Business potential opportunity • Customer • Sampling

insights • Early IP identified commitment
• Technology assessment • Business case

Fund proof Start customer Start Staff Sign & fund Start Launch
DECISIONS Validate priorities Fund development
of concept engagement project team Third party production production

GATES 01 02 03 04 05 06 07 08
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Execution Framework

Change management & communications Governance evolution Program & project management

STRATEGY CURRENT STATE FUTURE STATE ROADMAP IMPLEMENT MONITOR

Business change
Project portfolio
Digital transformation Target operation model implementation
Transition to
strategy Digital assessment
Technology change steady state
Requirements management
implementation
Channels

Performance & stakeholder Culture & people change

value analytics Architecture evolution management
People
Gap analysis and Ongoing
V Risk management
prioritization Detailed implementation maintenance

Process plan
Business continuity
Value assessment management
Data and reporting
Technology
Launch, go live
Continuous
Digital maturity level
improvement
Vision Initiatives integration and
Service model Release management
prioritization
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