Emirates Airlines– Experience the

luxury of flying!
Course Code: MGM 721 ZGD

Submitted By:
Anna Jinu Kattapuram Paily – 178031217
Surya Santhosh - 150731214
IS BRANDING THE COMPANY AS A LUXURY -SUSTAINABLE?

• Lifestyle and experience

• Exclusive
• Eco-centric way
• Bold statements
 IMPRESSION MANAGEMENT- BRAND DRIVEN / CUSTOMER DRIVEN?

• According to the case, Impression

management is a customer-driven concept
though it’s brand driven.
• Status of the product or service
• Human nature to desire the finer things in life
WAS IT UNETHICAL FOR EMIRATES TO NOT COMPROMISE
STANDARDS AND AIR-FARE DURING THE RECESSION?

• No, it was not Unethical.

• World- class service and amenities
• High standards for service
• Ethical responsibility to charity
HOW WOULD YOU EXPAND THE COMPANY?

• Advertising campaign
• Increase its international investment, particularly in North America.
• Satisfying customer expectation
• Acquisition of airlines
CAN GROWING AT SUCH A RAPID PACE HURT THE COMPANY IN THE
FUTURE?

• Prepare a growth strategy

• Do a growth diagnosis of your company
• Analyzing the productivity
• Operating Proactively
BIBLIOGRAPHY

• Queensland Government. (2013, December 12). Pros and Cons of business

growth. Ways to grow your business.
https://www.business.qld.gov.au/running-business/growing-business/ways-gro
w/pros-cons#:~:text=Growing%20because%20of%20success&text=You%20ca
n%20capitalise%20on%20your,as%20financial%20and%20management%20st
ructures
• bdc. (n.d.). 9 ways to avoid being crushed by your rapid business growth.
https://www.bdc.ca/en/articles-tools/business-strategy-planning/manage-growt
h/9-tips-handling-fast-business-growth
Thank you !