Activity 3.

Media at Four Ages 

Directions: Complete the table below by giving two (2) examples for each question. 

What did people use to What did people use to What did people use to
Age  communicate each store information?  share or broadcast 
other? information?

was spoken from person-to-person or to a traditional paper and writing materials, They share or broadcast information by
Pre-industrial Age  group. It was point-to-point. The primary cave paintings stone tablets and they making a letter or information in a papyrus
method of delivering information use these things to store information. material.
was storytelling.

they share or broadcast information by
Industrial Age  making a letter or information in a papyrus
material
printing press or books. They also use
newspaper, magazine, television, radio
and even digital books.
by mass production, broadcasting, the rise
of the nation state, power, modern
medicine and running water. The quality of
human life has increased dramatically
during the Industrial Age.

cell phones, pagers, voice mail and e- computer is the most common device people harnessed the power of transistors
Electronic Age  mail are among the most lauded inventions used to store information. that led to the transistor radio, electronic
of the 20th century, that allow to go circuits, and the early computers.
individuals to communicate with business
associates, friends and family members at
any time, at any place in the world.

they share or broadcast information by computer In a Radio

New/Informational  making a letter or information in a papyrus
material. In Industrial age they
Age  use Telegraph or typewriter to
communicate each other.
Activity 4. Traditional VS New Media 
Write on the line which of the two is traditional media and new media and explain briefly your
answer.

The Difference Between Traditional Media vs. New Media. Traditional

media involves businesses targeting a large audience via billboards, print
ads, and TV commercials. On the other hand, new media allows companies
to target a smaller yet more specific target audience through social media,
pay-per-click ads, and SEO.
Activity 5. Venn Diagram 
Directions: Using the Venn diagram give the similarities and differences between tradition and new
media.

Tra
dit digit
Both traditional and

ion al
, new media provide

al ad
edia information, news
l m t ly

me ve
g i ta
di os e and messages to

dia rtisi
d m
calle at are in som inform us

inc ng
, a lso ds th rnet
dia etho e Inte happenings around

lud and me
e
m of m
w th the world 

es
e s v e
N s is t
i nvol

mo ark ods
n
co e or
in
onl se.

stl etin .
m th
yn g
sen

on
-