IT PRESENTATION

BATCH-3
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IT Solutions used in Food

Industry
(FMCG)
 Shake ‘n’ Splash

“Shakes so healthy and tasty, you’d wanna

splash them all over yourself”
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 Marketing Automation

• Marketing automation is all about using software to automate marketing activities.

Many marketing departments automate repetitive tasks such as email marketing, social
media posting, and even ad campaigns
• Works on the concept of trigger and actions

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“Marketing Automation
Runs campaign,
creates assets,
manages leads”

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How marketing automation works?

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 How marketing automation works?

● Flow diagram will come here

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 Summarizing the benefits of automation:

• Reduced costs
• Less human error
• Accurate and consistent 
• Save time
• Scalable
• Consolidated data to better understand the target audience
• Increase engagement

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 Examples of marketing automation 

• New Leads (from multiple platforms) to Email

Marketing platform
• Automatically reply on Google My Business
Reviews
• Delivering/sharing files
• Personalised emails 
• Notification for upcoming events/product launch
• New lead alert to Whatsapp/SMS

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 AR and VR Technology
in Food Industry

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 AR and VR Technology

● Immersive technology refers to the

experience created by the merger of
the physical world and digital.

● The two principal types of this

technology are Augmented Reality
(AR) and Virtual Reality (VR).

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Have you used ?

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 Augmented Reality ( AR )

Who doesn’t know about Snapchat? Your Snapchat lens is the best
example of augmented reality !!

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Augmented Reality ( AR )

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Augmented Reality ( AR )

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 What is Augmented Reality (AR) ?
● It is a digital technology which overlays digital content and
information onto the physical world — as if they’re actually there
with you, in your own space.

● With AR, users continue to be in touch with the real world while
interacting with virtual objects around them.

● Almost any person with a smartphone can get access to augmented

reality.

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 Difference between AR and VR

Unlike virtual reality, which

creates a totally artificial
environment, augmented reality
uses the existing environment
and overlays new information
on top of it.

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 PRODUCT LIFE CYCLE MANAGEMNT

● Product lifecycle management (PLM) refers to the handling of a good as it

moves through the typical stages of its product life: development and
introduction, growth, maturity/stability, and decline.
● This handling involves both the manufacturing of the good and the marketing of
it. The concept of product life cycle helps inform business decision-making,
from pricing and promotion to expansion or cost-cutting.

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SIMPLE GRAPHICAL REPRESENTATION OF PRODUCT
LIFE CYCLE MANAGEMENT

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PRODUCT MANAGEMENT
This concept is used
by management and
by marketing
professionals as a
factor in deciding
when it is appropriate
to increase
advertising, reduce
prices, expand to new
markets, or redesign
packaging. The
process of
strategizing ways to
continuously support
and maintain a
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 PRODUCT MANAGEMENT

● PLM is a system of information management,

designed to integrate and manage People,
Process, Technology, Data and Things in an
extended enterprise. PLM enables Digital thread
and Digital Twin across multiple phases of Product
development and ensures traceability across the life
cycle of product.
● This helps to shorten New Product Development
(NPD) cycle by effectively managing large
variants of products, reducing quality issues and
improving user experience.

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 WAREHOUSE MANAGEMENT:

“A warehouse is a commercial planned place generally used for storage and management of
goods in a large proportion.”
WAREHOUSING:
Warehousing is the process of
storing inventory in a manner
that products are easily
traceable in a good condition
before they are sent into an
order fulfillment cycle or sold
or distributed to smaller
warehouses or retail brick and
mortar stores.
WAREHOUSE VS
DISTRIBUTION CENTER:
 Warehouse and Distribution
center are considered replaceable,
however, they are not. A
warehouse is a place where goods
are stored whereas a distribution
center is a place in which not only
the products are stored but also
are introduced into the order
fulfillment process.
WAREHOUSE MANAGEMENT:
Warehouse Management is about
optimizing and controlling the
processes of operations and storage
of the products in the warehouse
right from the moment the
inventory enters the facility until it
is sold, becomes obsolete,
consumed, or moved to another
place.

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 Adapt to
Changes
Customer-Centric
Management Data Path
Warehouse

FUNDAMENTALS
OF
WAREHOUSING
Managing
Warehouse with Embrace
Solid Workflow Technology
and Control

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 Are WMS in food warehouse multi-level?

● Increased Visibility, Decreased Time.

● High-End Functionality Meets Food Safety
● With Perishables, Time is of the Essence
● Labor Management Software Completes the Solution
● The Future of Food Warehouses

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 Technologies used in food warehouses:

● Voice technology.
● Machine-Machine technology.
● Mobile devices.
● Iot(internet of things)

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 NATURAL LANGUAGE PROCESSING

● Natural Language Processing (NLP) refers to AI method of communicating with an

intelligent system using a natural language such as English.
● Also known as Computational Linguistics (CL), Human Language Technology
(HLT), Natural Language Engineering (NLE)

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 Components of NLP

● Natural Language Understanding-Taking some spoken/typed sentence and working

out what it means 
●  Natural Language Generation-Taking some formal representation of what you want
to say and working out a way to express it in a natural (human) language (e.g.,
English)

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Steps of NLP

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Applications
 Future of NLP

● Make computers as they can solve problems like humans and think like humans as
well as perform activities that humans cant perform and making it more efficient than
humans
● As natural language understanding or readability improves, computers or machines or
devices will be able to learn from the information online and apply what they learned
in the real world
● Combined with natural language generation, computers will become more and more
capable of receiving and giving useful and resourceful information or data

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Want big impact? Use big image.

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 Use diagrams to explain your ideas

Lorem Ipsum

Lorem Ipsum Lorem Ipsum

Lorem Ipsum Lorem Ipsum Lorem Ipsum Lorem Ipsum

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 And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

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 Big concept
Bring the attention of your audience over a key concept using
icons or illustrations

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 Maps

our office

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Find more maps at slidescarnival.com/extra-free-resources-icons-and-maps
89,526,124
Whoa! That’s a big number, aren’t you proud?

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89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!

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 Our process is easy

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Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor. Donec facilisis lacus eget
mauris.

Vestibulum congue tempus

Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor. Donec facilisis lacus eget
mauris.

01 02
Vestibulum congue tempus
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor. Donec facilisis lacus eget
mauris.

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 Let’s review some concepts

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible deep sea. It is located between violet this it has historically been associated
light, yellow is found between green and green on the optical spectrum. with sacrifice, danger and courage.
and orange.

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and the Is the color of blood, and because of
lemons. In the spectrum of visible deep sea. It is located between violet this it has historically been associated
light, yellow is found between green and green on the optical spectrum. with sacrifice, danger and courage.
and orange.

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4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets

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Mobile project
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 Thanks!

Any questions?
You can find me at @username & user@mail.me

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 Credits

Special thanks to all the people who made and released these awesome
resources for free:
● Presentation template by SlidesCarnival
● Photographs by Unsplash
● Botanical illustrations from Icones stirpium by Matthias de L’Obel
(public domain)

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 2

Extra Resources
For Business Plans, Marketing Plans, Project Proposals, Lessons,
etc
 Timeline

Yellow is the color of

Blue is the colour of the Red is the colour of danger Black is the color of ebony gold, butter and ripe White is the color of milk Blue is the colour of the
clear sky and the deep sea and courage and of outer space lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of
gold, butter and ripe and fresh snow clear sky and the deep sea and courage and of outer space gold, butter and ripe
lemons lemons

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 Roadmap
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea

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 Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8

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 SWOT Analysis

STRENGTHS WEAKNESSES
Blue is the colour of the clear Yellow is the color of gold,
sky and the deep sea butter and ripe lemons

Black is the color of ebony and White is the color of milk and
of outer space fresh snow
OPPORTUNITIES THREATS

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 Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content

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 Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

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 Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear Blue is the colour of the clear
sky and the deep sea sky and the deep sea sky and the deep sea sky and the deep sea

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 Competitor Matrix
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2

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 Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

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