Presentation on key findings

on PESSTEL & SWOT Analysis.

Unit 1 Business and the Business

Environment
Student Name- Maksuda Akter Khan
ID Number- SSS/CBC/0220/139
 Macro Environment
 A macro environment is the condition that
exists in the economy as a whole, rather than
in a particular sector or region. In general,
the macro environment includes trends in the
gross domestic product (GDP), inflation,
employment, spending, and monetary and
fiscal policy. The macro-environment is
closely linked to the general business cycle
opposed to the performance of an individual
business sector.
 PESTLE analysis
PESTLE analysis is one of the most common
analytics tools.

The analysis completely on Virgin Money UK,

which operates UK, Australia and South Africa
as a recognized bank.
 Political
 As an internationally recognized bank
different laws, regulations and regulations
require companies to recognize these laws
and apply them efficiently and economically.
Various strategies to protect them from
government sanctions and restrictions on
their position.  
 Economic
 Virgin Money has seen significant increase in
economic factors such as the Virgin Islands
and global stock markets (Crane & Matten,
2016).
 Therefore, the President ordered his company

to make economic changes to develop its

development and activities. This helps them
solve the 2008 financial crisis.  
 Social
 To succeed in business, they often tried to
satisfy their customers. This can be done for
a specific purpose - to change lifestyles by
changing consumer needs.  
 Technological
 Virgin Money has developed a capability
based on cyber-attack protection. They have
taken steps to protect customer data by
providing a dedicated management team to
improve their performance.  
 Environmental
 They focus on reducing the carbon footprint,
thus improving the development that
enhances their technologies, increasing
sustainable participation and collaboration in
the supply chain.  
 Legal
 Limited to a several of rules and regulations,
the company focuses on receiving down
payment insurance to avoid unwanted ads in
the future. In addition, they have adopted
FCA legislation to address PPI requirements
and further improve their operations. (Besley,
2015).

*FCA: Financial Conduct Authority

** PPI :Payment protection insurance
 SWOT Analysis
 SWOT Analysis use for to make the most of
what you've got, to your organization's best
advantage. And you can reduce the chances
of failure, by understanding what you're
lacking, and eliminating hazards that would
otherwise catch you unawares.
 Strengths
 They did Master of valuable products for
building.  
 They offer a variety of customer options.  
 They have an efficient and effective

management system which helps them make

decisions efficiently.
 They consist of reasonable reliability and

transparency, and therefore develop

relationships with customers. (Rostamkalaei
and Freel, 2016).
 Weaknesses
 They became rulers, and their resurrection
was of paramount importance condition. 
 These include low management levels and

weak spreadsheets  
 The company remains behind the modern

technology revolution, which could result in a

shortage of workers and investment in the
Internet.
 They also have successful investments that

limit their growth potential.

 Opportunities
 They offer old services by updating, enhancing
their capabilities or creating new ones.  
 They have been able to reduce operating costs
by implementing effective strategies.
 The company is gradually expanding its
subsidiaries to developing countries such as
South Africa.
 They are implementing new promotions to
attract new customers and increase online
financial users by achieving their goals (Bendell,
2017).
 Threats
 The existence of global competition  
 Growing financial crime  
  The presence of major competitors in the UK

financial sector and the involvement of other

financial institutions such as HSBC.
 The spread of Lombard stores has boosted

credit growth.
 Investments that have influenced decision

making to achieve the company's growth and

future goals have great potential for failure.
The End