ASTROSIC

By Pranai
Introduction
Astrosic was initially developed as a design to develop an ethically produced sneaker that only
uses components recycled from waste materials. Our products are available all around the globe
as our sneakers are purchased through our own website with international shipping with free of
cost.
 Mission
The aim of our company is to
find a solution to the problem of
the 100 billion plastic bags used

‘Don't Just Do It. Do It Right!’ each year that use 12 million

barrels of oil and kill 100,000
marine animals annually.
Vision
We strive for a positive impact on people and planet by contributing to the circular economy
through upcycling waste materials and creating new work opportunities.
Target Customers
Our target customers are the people of all age categories as in the modern world, many popular
shoes based companies are producing shoes that are not comfortable enough, insanely expensive
and yet are purchased by many customers, just because of the shoes outer attractiveness. But,
our shoes are built to last as our shoe makers use materials that are perfectly recycled and make
the shoes according to the people’s shoe comfort as they are hand crafted.
Competitors
Our competitors are the companies that are popularized in the sneaker industry, the popular
brands like Adidas, Nike, Under Armour, Reebok and many more designer brands. Our way to
get to the top of this industry is by selling quality footwear with after purchase service and
affordable price to satisfy the customers.
Product Design

The price of our

product is ₹ 2,500
Materials
So the materials used for our product are as follows :

AstroTex
Tex is a revolutionary new fabric that looks and feels like leather but is made entirely out of waste plastic bags, the production process
does not need any additional chemicals nor does it release any toxic chemicals as a byproduct.

rPET
rPET or Recycled Polyethylene Terephthalate is a fabric made from recycling waste PET Plastic Bottles.
Recycled Rubber
Recycled rubber is rubber that has been reclaimed from scrap materials such as used shoe soles, tires and other industrial
waste.

Printable Recycled Paper

The shoe box is made from recycled paper which is embedded with basil seeds and dyed with waste coffee grounds.
USP
Our unique selling proposition is our for people who care about their footwear aesthetics at a
lower price range.

ASTROSIC: ‘Find better shoes at our price and we’ll match it’
Conclusion
To conclude, we want to satisfy the customer’s footwear comfort by providing shoes at an
affordable cost and in the making of our products there is no harm done to the environment and
wildlife as our shoes are recreated with the garbage. Our shoes are also recyclable after thrown
away.
 Total Investment
The total investment is 2,70,000
and that includes the working capital of
the business, cost for recycling the waste
materials, wages to the labour,
making a website, license permits,
and 20% of our profits go to the
investments.
Costs
Fixed costs include : Variable costs include :

- Recycling rs 70,000 - Materials rs 49,000

- Insurance rs 25,000 - Shipping rs 45,000
- Labour rs 55,000
- Rent rs 35,000 Total = rs 94,000
- Tax rs 1,000

Total = rs 1,86,000
Break Even Point
The company’s break even point is of amount rs 47,000. If the firm generates more than rs
47,000 then it considered to be profit , if the firm generates less than rs 47,000 then it is a loss.
THANK YOU!!
have a good day!