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Airlin ES: Submitted/Presented By: John Carlo Supina Arc C. Vilanueva
Airlin ES: Submitted/Presented By: John Carlo Supina Arc C. Vilanueva
ES
Submitted/Presented by:
John Carlo Supina
Arc C. Vilanueva
AIR ASIA
• The redesign of 2020 has introduced a completely new badge of the air carrier, with the logotype set
in lowercase letters. The custom italicized sans-serif typeface features bold lines and stable shapes,
with a few unique details, which make the logo instantly recognizable. The massive dots above both
letters “I” are slightly overlapping the vertical bars, creating white “smiles”. The same approach is used
with the letter “R”, where the dot overlaps the vertical bar on the right, creating a vertical white arch.
• AirAsia is always committed to innovation and improvement, which is reflected in its logo. The bright
red color in the logo’s name and image symbolizes the company’s energy, passion, and ambition. It is
also associated with the sun, vitality, and a positive mood.
• AirAsia’s values include simplicity, innovation, affordable air travel, and improving the lives of people in
the region. The company logo reflects these values and symbolizes its commitment to achieving goals
through innovation and providing high-quality services to its customers.
UAE
(EMIRATES)
• The modern emblem, which is currently in use, appeared at the
international air carrier in 1999. At first glance, it resembles the
previous logo, but if you look closely, it becomes immediately
obvious that this is not the case. The overall style of the logo
has remained unchanged. Most people would not have noticed
the difference if they had not compared the two versions side by
side. In style, it is lighter, more practical, and more luxurious.
• And yet, if you place the original logo next to the current one,
you will notice some differences. The overall style has become
lighter and more elegant, luxurious. While the serifs on the
previous Emirates logo had a classic look, the designers behind
the current brand chose a more creative approach. For example,
“E” has one notch and elongated sharp ends. The general
shape of the glyphs has also become more elongated. The way
the terms of the letters are directed adds a bit of dynamism.