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 SA Market For Promo Products
Projection
In ZAR (Bn)
Total Supplier Market Estimate

9.0 10.0 11.0 12.1 7.6 9.8 11.5 12.7 13.8 15.0 16.4 17.9

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 SA Market For Promo Products
Projection
In ZAR (Bn)

11,5%
Total Supplier Market Estimate

12.1
11.0
10.0
9.0

7.6 9.8 11.5 12.7 13.8 15.0 16.4 17.9

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 SA Market For Promo Products
Projection
In ZAR (Bn)

11,5%
-37%
Total Supplier Market Estimate

12.1
11.0
10.0
9.0
7.6

9.8 11.5 12.7 13.8 15.0 16.4 17.9

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 SA Market For Promo Products
Projection
In ZAR (Bn)

11,5% +23%
-37%
Total Supplier Market Estimate

12.1
11.0 11.5
10.0 9.8
9.0
7.6

12.7 13.8 15.0 16.4 17.9

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 SA Market For Promo Products
Projection

11,5%
In ZAR (Bn)

17.9
16.4
15.0
11,5% +23%
-37%
Total Supplier Market Estimate

13.8
12.7
12.1
11.0 11.5
10.0 9.8
9.0
7.6

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e

Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 SA Market For Promo Products
Projection

11,5%
In ZAR (Bn)

17.9
16.4
15.0
11,5% +23% 2.5
-37%
Total Supplier Market Estimate

13.8 2.3
12.7 2.1
12.1
11.0 11.5 1.9
1.7
10.0 1.6 9.8
9.0 1.4 1.6 9.1
7.5 8.3
1.3 1.2
1.2 7.6 6.2 6.8
5.6 5.6
5.2
4.7 0.9 4.9
4.3
3.8 4.8
4.0 4.3 4.5
3.6 4.0 3.5 3.7
2.8 3.2 3.0
2.5
0.7 0.8 0.9 1.0 0.5 0.7 0.9 1.0 1.1 1.2 1.3 1.5

2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e 2026e 2027e
YOY Change 10.8% 10.6% 10.2% -37.1% 28.2% 17.8% 9.6% 9.0% 9.0% 9.1% 9.1%
Overall Gifts Apparel Workwear Display

* Based on BCG research conducted in June 2022

 Brands Share of Total Gifting Sales
20%

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%
2019 2020 2021 2022
 Brands Sales Growth
120%

100%

80%

60%

40%

20%

0%
2020 2021 2022
 End Users see the value in quality

R112

Brands ASP

R94

R20

Total Gifting ASP

R14

R0 R20 R40 R60 R80 R100 R120

2022 2019
* Average selling price from Amrod
 What matters to resellers

PRODUCT
QUALITY ISSUE
RESOLUTIO EASE OF
N PLACING
INVOICING
ORDERS TRADE-
& BILING
ONLY
POLICY PRICING
QUALITY OF LOYALTY
CREDIT
PROGRAM
BRANDING WEBSITE PAYMENT
STOCK TERMS
USE AVAILABILITY LEAD
SUPPLIER
TIMES RELATIONSHIP ACCOUNT
MANAGER QUALITY OF
SHOWROOM

* Based on BCG survey of South African resellers June 2022