Corporate Art Lesson 3

Collections;
Draws potential clients
and investors
Refrence:
https://www.artworkarchive.com/blog/why-having-a-corporate-art-
collection-is-good-for-your-business
Why Having a Corporate Art
Collection is Good for Your
Business
1. Art Boosts Your Brand
Artwork doesn’t just benefit employees. Its powerful reach
can extend all the way to customers, potential clients, and
stakeholders.

Having a corporate art collection on-site can reflect the

success of your company in an unspoken way. It can boast a
level of sophistication, legitimacy, innovation, or modernity
about your brand in an instant — all of which your clients will
be excited about and impressed by.
2. Art Demonstrates a Connection to the Community

When your company collects art, you are providing important

support for emerging artists in your community. This type of
philanthropy is yet another way to enhance your brand image,
demonstrating that your company takes its social responsibility
seriously.
3. Art Provides Networking Opportunities
It’s true — today’s world revolves around who you know. And, the art
world is filled with many key players who may have connections that
could benefit your company.

A potential customer may recognize the artist from one of your pieces,
or an art advisor could introduce you to another corporate client. You
never know who you will connect with, but one thing’s for certain: the
more people you know in the community, the better.
Lesson 4
What Your Art Says about You; Boost
productivity and encouragement

Reference:
https://www.artworks.com.sg/news/what-does-art-say-about-
your-company-and-culture/
When it comes time to selecting artwork for your
office, home, workspace or just about anywhere, it needs
to be a key consideration about what you are trying
to communicate. This communication is
not only to your potential clients, but you internal
workers – as art can change the culture from within.
You can ask your
employee to read
materials that can keep
them motivated, but that
doesn’t stimulates the
interests for them to
critically think the
importance of the
message you want them
to get.
Art is the easiest way to create an
atmosphere.

Inspiring and interesting artwork

creates talking points, stimulates
discussion and encourages innovative
thinking.

Feature walls can also be converted

into galleries or murals easily.
 Tips on how to use art
to control your environment
CREATE “OUT OF OFFICE” SPACES
THAT SPARK IMAGINATION

Because taking breaks is shown to improve productivity,

employers would do well to create office environments that

account for this. Lounge areas, outdoor space,

and other workplace amenities can provide much needed
respite for busy employees – especially those tied to their
computers.
Choose wisely on the positioning of the art.
You may wish for an environment that changes as you move
around the office, therefore different pieces will allow you to do
that strategically placed in locations that flow through
your office. If you’re unsure of placement and positioning of art
an art leasing consultant or interior designer can assist to find the
perfect place for your fine art piece.
Hang the largest , most prominent
pieces first, either in the center or near the
bottom of the arrangement, to create a focal
point.

Then, add smaller pieces, working outward.

VIEWING ARTWORK, PARTICULARLY
REALISTIC NATURE SCENES, HELPS
WORKERS RESTORE MENTAL ENERGY
AND REDUCE STRESS.
Lesson 5:
Arts in Business: Corporate arts-based
learning & development
Corporate arts-
based learning
draws on the arts
as a pathway to
explore non-art
topics such as
leadership,
change, and
innovation in
business
 Art is an invitation to have a conversation
about matters of importance to your
business
The goal of arts-based learning is to create
immersive learning experiences to help leaders and
teams gain new insights and perspectives about
business challenges — to open your mind, re-
kindle your imagination, solve problems with
creative resilience and approach the future with
optimism.
We cannot find all the answers to our challenges in the world
of the rational, logical, and scientific. Consequently, the arts
are emerging as a role model for business to adopt. Through
art, we can make it safe to ask the deeper questions that lead
to the emotional truth about a situation.
Art making helps us quiet the
mind and put us in touch with
our inner wisdom.

The art making process

takes people out of the realm
of analytical thinking and
into the realm of silence,
reverie, and heightened
Art creates a bonding experience
that facilitates collaboration and
accelerates the ability get to the
heart of a problem.

Drawing or painting images illustrates how

differently we see things, and helps us appreciate
that many points of view contribute to the whole.
Images externalize the unconscious and make tacit
knowledge visible.
Arts-based activities can be used
strategically to create safety, build trust,
find shared values, and shift perceptions.

Combining right-brain imagination

with left-brain logic and analysis
increases the capacity for breakthrough
ideas and insights that lead to success.
Art–based learning can be used in business
to enhance:
Leadership insights and new perspectives
Inspire Creativity & Innovation
Design Thinking modalities
Resilience, Flourishing & Well-being
Collaboration and teamwork
Shared understanding about Values
Appreciative Inquiry and leading change
Strategic Conversations
Culture change
New product development
Idea-generation and problem-solving
Benefits of arts-based learning/corporate training

Art-based practices help leaders and teams to see beyond the obvious to push beyond established norms and
boundaries and generate new ideas.

Aesthetic Inquiry that provokes new insights, connections, possibilities, and directions: Gain insights about
coping with chaos, ambiguity, and complexity

Visual Literacy and Observation: The ability to observe, think critically and make meaning from images and
information presented

Cross-pollinating ideas: Thinking together, across cultures, networks and disciplines

Reframe problems in order to generate new perspectives.

Learning by doing. Taking conceptual risks.

Active Listening: Listening to learn, rather than gather ammunition for an argument
Improve communications and foster an appreciation for diverse and pluralistic points of view.

Paint a compelling vision of the future, and design a plan for action
Lesson 6

http://artlightinc.com/art/importance