Business Plan

Date: 16/01/2023 Team No: 2

Sector: Brewing Industry

Start-up Name: 3D
 1. The Overview
A Micro Brewery

“3D” is a combination of a restaurant and a

small microbrewery processing plant that
offers craft beer with different customized
tastes and flavors to their clients on-
premise.
Drinking beer in different customized tastes
is a trend among the urban millennial
generation.
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 2. The Problem
Customer pain points
With the increase in personal disposable
income and higher living standards, and beer Customer
being the third most popular drink overall Urban millennial generation
after potable water and tea ,people are
preferring to go out to the local brewpub in
search of different flavours of beer

We believe in creating amazing experiences to pair with our world-class

beer. “3D”operates a number of unique hospitality traits, ranging from
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large scale fine dining to the rooftop garden with BBQ joint, from the DJ
area to corporate party hall. It’s our way of pampering the community
around craft beer.
 3.The Solution
“3D” is a Microbrewery with a Multi-
Cuisine Family Restaurant and BBQ
Joint; there also is the added
convenience of a Bar.

Compelling Factors
Taste Aroma
Better ingredients
More alcohol
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A wider variety of products

Constant innovation
 4. The Product/Service
Value Proposition of product/service
Our value proposition is offering our customers refreshness and
enjoyment at reasonable prices ensuring peace of both body and
mind. Hence we intend to:
Market the benefit, not the product.
Ensure customer satisfaction.
Develop long relationships.
Market the company.
This
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advertisements, personal selling and referrals that emphasize how

the company is able to provide refreshment, enjoyment and
fulfillment to the customers.
 5. Market & Opportunity
Know, or at least attempt to predict, the size of your target market

Total Addressable Market Serviceable Addressable Market (SAM)

Target Market - The portion of SAM that you can capture

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Primary/Secondary Research Data

 6. The Technology/Innovation
State of the development of solution Intellectual Property (IP) component
Microbrewery equipments and Company Logo
brewery techniques are easily available Recipe
Constant innovation based on customer Innovation & Uniqueness
feedback over the long run Constant Innovation considering
customer feedback
State the Technology Readiness Level
(TRL)
TRL 9: actual technology qualified
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through successful mission operations.
 7. Competitive Landscape
Potential Competitors
Wine Stores and Bars Pitch about what sets you apart from
Competitive Advantage of your Product competitiors
over others Broad variety of Quality Beers
Personalised Experience

Barriers to entry – Government Licencing , Neighbouring Environment, Initial

Investment,
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Brewing methods, Pricing.
 8. Business Model

1)The Indian alcohol market has secured a third position in the world, and it is
thriving at a rapid pace. This market is projected to grow by 25% to $41 billion
by 2022, as per the latest report issued by Euromonitor.
2)The All India Brewers Association projects sales of such beers to thrive at 20%
y-o-y, which is more than 7% y-o-y growth in the beer market. 
3)More than 30% of the Indian populace belong to the urban regions that have
seen optimal growth in pubs, restaurants, and the entirely new concept, the
brewpubs. The development is triggered by the millennials who find craft beer
moreLEARN
premium
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as well as authentic when contrasted with the regular lagers.  
 9. Marketing & Sales Strategy

1. Collect Customer Data

2. Use Progressive Profiling
3. Implement Marketing Automation and Segmentation
4. Have a Specialty
5. Personalized Tap Handles
6. Food
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8. Social Media
 10 Traction

Key Performance Indicators (KPIs)

Brewery License in Karnataka
Revenue trends In Karnataka, The Excise Commissioner is
Cost of Goods Sold (COGS)/gross empowered to sanction distillery licence with
margins the previous sanction of state Government.
Further, licence to Microbreweries can
Operating expenses be granted by Excise Commissioner when the
requirements like minimum area required for
Tasting room and restaurant metrics establishing microbreweries of 10,000 sq.
Capacity/efficiency
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buildup area with spacious dining hall and
parking facility, are met.
Customer Satisfaction
 11. Financials
Scope for showing potential RoI (Return on Investment)

How much time and money it will take

to get to cash flow break-even

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 13. Funding Requirements
What is your planned budget? What kind of money are you looking for?

How much money do you Timeline – how long is the What milestones are you
need? money going to last expecting to hit?

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 12. Resource Mobilisation Plan
What is your Resource Mobilization Strategy and What you have done sofar?

Financial/Fund
Resource Requirement – Raised/received from
Human & Technology & Alternatives Sources:
Production Plan? Infrastructure/ Govt. Grant, Friends,
facility Bootstrapping, Bank loans
etc.
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 15. The Team
Show the people behind the idea and briefly describe their role

Founders = Darshan Shetty , Dev ashish

Founders
, Dinakar s .
Key team members
Key advisors/mentors
Mentor = Prof.Megha.B

Explain the unique value each person brings to the startup

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Talk about their passion for the project and why they decided to work for a startup
 16. Contact
Leave your contact details and let people know how to reach you quickly

Email id
Phone no Darshan Shetty =
darshancshetty211187@msrim.org
Darshan Shetty = 8197356439
Dev ashish =
Dev ashish = 9931538201 devashish211186@msrim.org
Dinakar s = 9108685107 Dinakar s = dinakars211187@msrim.org
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Thankyou