Business Development Process

Mobile Commerce

Outline
M-Commerce Overview Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce

Mobile Commerce: Overview

Mobile

commerce (m-commerce, m-business)any e-commerce done in a wireless environment, especially via the Internet
Can be done via the Internet, private

communication lines, smart cards, etc. Creates opportunity to deliver new services to existing customers and to attract new ones

Mobile commerce from the Customers How mobile phones

have changed our lives

f view

Its more likely that youll forget your keys than your mobile phone when you leave home in the morning. A mobile phone makes us available to others, be hey businesses or individuals, 24 hours a day, 7 days week. This is an enormous break with the past, when we needed to know where a person was in order to contact them.

The mobile industry in figures erce from the Providers point of view

There are currently over 4.5 billion mobile phones worldwide (Information, Feb 2011). approximately 40% of the worlds population currently carries a mobile phone. In many developed countries mobile phone penetration is well above 90%, so saying everyone has a mobile is very close to reality

Mobile Industry Figures

No. of Phones having Internet Access

Mobile Commerce: beyond ecommerce

Mobile commerce, often referred to as mcommerce, builds on the advances made by ecommerce (such as automated, electronic processes) interaction available to a wider audience in a more personalised way.

Mobile Commerce: beyond ecommerce

Young consumers claim that authenticity comes not from a monologue, but through engagement in a dialogue. Brands and agencies are being forced to change their advertising strategies to engage with consumers and create a dialogue, rather than simply push messages to them

Key actors in mobile commerce

Terminology and Standards

GPS: Satellite-based Global Positioning System PDA: Personal Digital Assistanthandheld wireless computer SMS: Short Message Service EMS: Enhanced Messaging Service MMS: Multimedia Messaging Service WAP: Wireless Application Protocol SmartphonesInternet-enabled cell phones with attached applications

Attributes of M-Commerce and Its Economic Advantages

Mobilityusers carry cell phones or other mobile devices

Broad reachpeople can be reached at any time Ubiquityeasier information access in realtime Conveniencedevices that store data and have Internet, intranet, extranet connections

Instant connectivityeasy and quick connection to Internet, intranets, other

Outline
M-Commerce Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce

Mobile Computing Infrastructure

Hardware
Cellular

(mobile) phones Attachable keyboard PDAs Interactive pagers Other devices

Notebooks Handhelds Smartpads

nS cre e n p h o n e sa

te l p h o n e e q u i p e d e p w i co l r scre e n , th o ke yb o a rd , e -m a i , l a n d I te rn e t n ca p a b i i e s l ti nE - m a i a n d h e l s lh d nW i l n e d co n n e cte d re i b y w i s to a re n e tw o rk

Mobile Computing Infrastructure ( cont .)

Unseen

infrastructure requirements

Suitably configured wireline or wireless

WAN modem Web server with wireless support Application or database server Large enterprise application server GPS locator used to determine the location of mobile computing device carrier

Mobile Computing Infrastructure (cont.)

Software
Microbrowser Mobile client operating system (OS) Bluetootha chip technology and WPAN

standard that enables voice and data communications between wireless devices over short-range radio frequency (RF) Mobile application user interface Back-end legacy application software Application middleware Wireless middleware

Mobile Computing Infrastructure (cont.)

Networks

and access

Wireless transmission media Microwave Satellites Radio Infrared Cellular radio technology Wireless systems

Outline
M-Commerce Overview Infrastructure M-Commerce Applications Mobile Payment Limitations Security in M-Commerce