User Persona

Clockify

Template validated by Andrew Nguyen, VP of Product at Loop

Start Here!
1. Read through to learn 4 steps to create a User Persona
2. Check out our User Persona Guidelines
3. See our User Persona Sample
4. It’s time to conduct your research and map out your user persona!

☝️Get all our Product Management Templates. If you have any questions, share them on our
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User Persona Guidelines User Persona
1. Identify the user personas
for your product or
feature.
2. Fill out the following
template for each user
persona.
3. Hyperlink in the circular
picture of each user
persona that takes you to
their data.
4. You’re all set!
Persona 1 Persona 2

Persona 3 Persona 4
Persona 1:

Name

Job

Facts

● 1
● 2
● 3
User Interview Questions: Get to Know your User

Tell me about yourself? What would say are some of your day-to-day concerns?

● 1
● 2
● 3

Which features have you used in the past month? What are your top three strengths?

Which activities consume most of their time? What tools do you use most on a typical day?

How would you describe your behaviours? What types of topics are you interested in?
More user interview questions to consider:

Explain your role in your company? Tell me about … (example: a concerns you have)

Describe a typical weekday. Is there anything you enjoy about the way you are handling the problem/ task
right now? And if so, what is it? Why not, if not?

How much time would you like to spend dealing with (issue/task)? What would you say is your primary pain point with X task/ concern?

Have you tried other methods for dealing with this (issue/task)? If so, what How did you learn about other approaches to tackling this problem/task?
are those?

Does this concern/ task have an impact on other areas of your life? If so, what What do you like/dislike about other methods for dealing with (issue/task)?
areas and what is the impact?

Do you believe you can trust this product/service/interface? Why or why not? Why wouldn't you use this product, service, or interface?

Would you keep using this product, service, or interface? If not, what needs What is easy/difficult about using this product/ service/ interface?
to change about it so you would use it?
Demographic Information

Age Gender Income Education Level Location

Emotional Drivers

Professional Goals Motivators Challenges

Blockers

Pain Points

1.

2.

3.
User Persona Guidelines Product: Clockify
1. Identify the user personas
for your product or
feature.
2. Fill out the following
template for each user
persona.
3. Hyperlink in the circular
picture of each user
persona that takes you to
their data.
4. You’re all set!

Anshul Erik
Persona 1: Anshul Verma

Name

Anshul Verma (He/Him)

Job

Business Analyst, Amazon

Facts

● Watching OTT platforms

● Football games
● Product Management Bootcamp
Get to Know Anshul

Tell me about yourself What worries/ concerns you?

● Curious to learn new things Finding quality content fast, feeding her curiosity on certain topics,
problem solving.

Which features have you used on Quora the past month? What are your top three strengths?

User endorsement page, and managing topics feature. ● Conducting research

● Problem-solving
● Decisiveness

Which activities consume most of your time? Most-used Tools/ Apps

Filtering through answers online, redirecting questions and asking ‘why’ Quora, Twitter, Discord.
too many times in one day.

How would you describe your behaviours? What types of topics are you interested in?

I tend to use different apps and online forums to find answers to ● Career development,
questions, looks through recommended content, and follow thought ● Natural disasters
leaders I find interesting. ● Traveling
Demographic Information

Age Gender Income Education Level Location

32 Female SEK 99,257 Masters Degree Stockholm, Sweden

Emotional Drivers

Professional Goals Motivators Challenges

Use tech to help fight/reverse the impact of Cares about marginalized communities With a hectic schedule, Berta earns to find
climate crisis. impacted by natural disasters and food and escape through the serendipitous and fun
water insecurity topics online
Blockers

Pain Points

Wants to shorten learning curve by getting reliable answers to questions online

While busy at work, Berta is looking for answers as fast as possible

Finding joy in recommended content that sparks Berta’s interest

More resources!

Learn how to
build customer personas with Zillow Prin
cipal PM, Jessie Chen.
Or, dive deeper into Product Management
with our free resource collection.