Laswell

Communication
Model
12-Cymbeline

Bryan O. Cabonce
Harold Lasswell
Harold Dwight Lasswell was an American
political scientist and communications theorist.
He earned his bachelor's degree in philosophy
and economics and was a PhD student at the
University of Chicago. He was a professor of law
at Yale University.
 Laswell Communication Model
Lasswell’s Model
• This model is about process of
communication and its function to • Lasswell model suggests the message
society, According to Lasswell there flow in a multicultural society with multiple
are three functions for communication: audiences. The flow of message is
• Surveillance of the environment through various channels. And also this
• Correlation of components of society communication model is similar to
• Cultural Aristotle’s communication model.
transmission between
generation
Example:
CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station
resulted in about 100 times the permitted level of radioactive material flowing into
the sea, operator Tokyo Electric Power Co said on Saturday.
Who – TEPC Operator
What – Radioactive material flowing into sea
Channel – CNN NEWS (Television medium)
Whom – Public
Effect – Alert the people of japan from the radiation.
 What is the aim of Lasswell's
communication model?

• The Lasswell Communication Model

was primarily deigned to analyse
mass communication.

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 Why Lasswell model of communication is the best?

• It is Easy and Simple. It

suits for almost all types
of communication. The
concept of effect.
THANK YOU!