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Uses and Applications of Social media in Marketing Research

 Uses

AUDIENCE BRAND TREND INFLUENCER CUSTOMER SOCIAL

INSIGHTS MONITORING ANALYSIS IDENTIFICATION SERVICE LISTENING
Social media Social media Social media can Social media Social media By monitoring
platforms allows marketers be used to identify platforms are provides a direct social media
provide vast to monitor emerging trends in home to line of conversations
amounts of data conversations consumer influencers with communication related to a
that can about their brand behavior, large followings. between brands & specific topic or
be analyzed to & competitors in preferences, By analyzing their customers. keyword,
Monitoring &
gain insights into real-time. This & interests. This posts marketers can gain
responding to
the target information can information can & engagements, insights into what
customer inquiries
audience. These be used to gauge be used to inform marketers can & complaints can people are saying
insights can be sentiment and product identify potential provide valuable about their brand
used to identify development influencers for insights into or industry.
create more opportunities for & marketing their brand. customer
targeted marketing improvement. strategies. satisfaction & pain
 campaigns. points.
 Applications
• Social media platforms provide an abundance of demographic data on users, such as age, gender,
Audience profiling location, interests, & behaviors. This information can be used to create detailed audience profiles
that help marketers better understand their target market.

• Social media listening tools allow marketers to track mentions of their brand, competitors, and
Listening and monitoring industry keywords in real-time. This information can be used to identify consumer trends and
sentiment, & inform product development & marketing strategies

• Social media platforms offer built-in survey & poll features that allow marketers to collect
Surveys and polls feedback from their audience quickly & easily. This can be used to gather customer insights,
preferences, & opinions on various topics.

• Social media influencers have become a powerful marketing tool for brands. Marketers can use
Influencer marketing social media to identify relevant influencers in their industry, & work with them to promote their
products & services to their followers.

• Social media data can be analyzed to gain insights into the types of content that resonate with a
Content analysis brand's target audience. Marketers can use this information to create more effective social media
campaigns & improve the overall content strategy.