Group Name and Members

Slide 1: Pain Points & Problem Hypothesis

• In this slide you present: (a) a set of pain points and (b) the underlying PROBLEM causing those
pain points for a particular customer segment
• Conduct a ‘pain storming’ session within your group. At this stage, each member should refer to:
• His/her personal life experiences as customers/suppliers of various products and services;
• Observations with respect to the pains (frustrations & stress) experienced by other people or businesses for
their desire to get certain things done;
• The significant problems you may come across during your study of a specific sector in EL-I
• The goal is to conceive a real significant problem (a SHARK BITE or a DEADLY MOSQUITO BITE)
existing out there in the market/industry/society! This involves identifying what you think is an
important problem for a specific type of customer.
• You are strongly encouraged to think along the opportunity verticals we discussed in the last
class. Each of those verticals represents an array of significant pain points in the context of
Pakistan, and hence offers a problem worth solving! Nonetheless, you are not forced to restrict
yourselves to those opportunity verticals only.
• The problem(s) you hypothesize at this stage may completely change once you get out of the
building and engage with a set of your core customers at step 2. It is totally fine.
Slide 2: Hypothesized Customer Segment
• Identify the customer segment for whom you think the hypothesized
problem/pain points exists.
• To identify your customer segment, write down at least three
identifying characteristics (for example, larger software companies,
with large number of unsophisticated customers, that have large
customer support budget, who want a reputation for good services).
Slide 3: Problem Statement
• In this slide fill in the following template from your customer’s
perspective:

I am __________________ (customer, with at least three characteristics)

I am trying to ________________ (outcome/job trying to solve)
But _________________ (problem I am facing)
Because _________________ (the deeper root cause for why the problem is
happening)
Slide 4: Proposed Solution
• Propose an innovative solution (product/service) to solve your
hypothesized problem. Again, refer to the opportunity verticals slide
discussed in the last class. You can propose a solution at the
household, industrial/community, organizational or national level.