SPACE MATRIX OF SONY CORPORATION

NAME: MAHNOOR BAQAI

STD ID: 20221-32063
SUBJETC: STRATEGIC MANAGEMENT
FACILITATOR: NAVEED MUHAMMAD KHAN.
 INTERNAL DIMENSIONS EXTERNAL DIMENSIONS
Competitive Advantage Industtry Strength
-1 Best, -6 Worst +1 Worst, +6 Best

MARKET SHARE -3 GROWTH POTENTIAL 2

AXIS X PRODUCT QUALITY -2 PROFIT POTENTIAL 2
PRODUCT LIFE CYCLE -4 FINANCIAL STABILITY 4
CUSTOMER LOYALTY -4 TECHNOLOGICAL KNOW HOW 2
COMPETITION CAPACITY UTILIZATION -2 RESOURCE UTILIZATION 2
TECHNOLOGICAL KNOW HOW -2 EASE OF ENTRY IN TO THE MARKET 3
CONTROL OVER SUPPLIERS & DISTRIBUTOR -3 PRODUCTIVITY, CAPACITY UTILIZATION 3
TOTAL -20 TOTAL 18

Average -3 Average 2.3

INTERNAL DIMENSIONS EXTERNAL DIMENSIONS

Financial Strength Environmental Stability
+1 Worst, +6 Best -1 Best, -6 Worst

RETURN ON INVESTMENT 3 TECHNOLOGICAL CHANGES -2

LEVERAGE 2 RATE OF INFLATION -3
AXIS Y
LIQUIDITY 5 DEMAND VARIABLITY -3
WORKING ON CAPITAL 3 PRICE RANGE OF COMPETING PRODUCT -3
CASH FLOW 3 BARRIERS TO ENTRY -3
INVENTORY TURNOVER 3 COMPETITIVE PRESSURE -2
EARNING PER SHARE 2 PRICE ELASTICITY OF DEMAND -2
PRICE EARNING RATIO 2 EASE OF EXIT FROM MARKET -3
TOTAL 23 TOTAL -21

Average 2.9 Average -3

 FS
CONSERVATIVE 4 AGGRESSIVE
3
2
1
CA -4 -3 -2 -1 0 1 2 3 4 IS
-1
DEFENSIVE -2 COMPETITIVE
-3
-4
RETRENCHMENT ES
DIVESTITURE
LIQUIDATION
THANK YOU!