Analysis of Coca Cola

as a Soft Drink

Presented by - Group No. 4 (Roll No. 22322-22328)

 INTRODUCTION

About Coca Cola company

The Coca-Cola Company is a multinational corporation that produces and sells
non-alcoholic beverages, primarily carbonated soft drinks. It was founded in 1886
by John Pemberton in Atlanta, Georgia, and incorporated in 1892. The company is
headquartered in Atlanta, and operates a franchised distribution system dating from
1889, where The Coca-Cola Company only produces syrup concentrate which is
then sold to various bottlers throughout the world who hold an exclusive territory.
About product
The formula for Coca-Cola is a closely guarded trade secret and is only known by a
small group of people within the company. The drink is made from a mixture of natural
ingredients, including carbonated water, high fructose corn syrup or sugar, caramel
colour, caffeine, phosphoric acid, and natural flavours, including the "secret" ingredient,
coca leaf extract. The coca extract is removed during the production process to remove
the alkaloids.

PRODUCT LINE
It refers to the number of products that are related and developed by the same
manufacturer.

 
 PRODUCT LINE OF COCO COLA

 Coca Cola
- Classic
- Diet coke
- Coco cola zero
 Thumbs up
- Classic
- Charged
 Fanta
 Maaza
 Limca
 Kinley
 Minute made
VISION AND MISSION:
“TO CRAFT THE BRANDS AND CHOICE OF DRINKS THAT PEOPLE LOVE, TO REFRESH THEM IN BODY & SPIRIT. AND DONE IN WAYS
THAT CREATE A MORE SUSTAINABLE BUSINESS AND BETTER-SHARED FUTURE THAT MAKES A DIFFERENCE IN PEOPLE’S LIVES,
COMMUNITIES, AND OUR PLANET.”

OBJECTIVES:
• INCREASE PROFIT BY CUTTING DOWN COSTS • CONTINUE TO DIVERSIFY ITS PORTFOLIO

• FOCUS ON ENVIRONMENT FRIENDLY BOTTLING • INCREASE ANNUAL OPERATING INCOME

• ENFORCE SUSTAINABILITY • GET ESTABLISHED WITH GLOBAL PRESENCE

TECHNIQUES OF PRODUCTION:
- INGREDIENT SOURCING - BOTTLING
- SYRUP PRODUCTION - QUALITY CONTROL
- CARBONATION - DISTRIBUTION
Market competitors:

Sprite, Thumbs up, Mountain Dew, Limca,

Pepsi, 7UP, Mirinda, Fanta, etc.
Market Capitalization: $261.24 billion

Market Share:

Inspite of the fact that India is 5th largest

Market of Coca Cola, It has just a Market
share of 9% in Carbonated drinks Category in
India.
 ELASTICITY OF DEMAND
• The demand for coca-cola or for that matter any carbonated is very elastic.
It means even a small change in price could lead to large change in demand.
The demand curve tends to be for flatter in case of highly elastic demand.

PRICING AND COSTING

Cost based pricing

Market penetration pricing

Competition based pricing

 FORECASTING:
Probable Forecasting Methods used by the company:
● Trend analysis
○ uses historical data
○ Methods of Data Collection:
■ Sales Data - point-of-sale, sales department
■ Supply Chain Data
● Market Research
○ Used to understand the qualitative factors
○ Predicts factors like-
■ Consumer willingness and engagement
■ Brand Awareness
○ Methods of Data Collection:
■ Consumer Surveys
■ Social Media
Analysis of Forecast

● Pre pandemic
(upto 2019)
● Pandemic
(2020)
● Post pandemic
recovery
(2021 onwards
recovery)
CONCLUSION
• Diversify product portfolio to cater to changing consumer preferences and tastes.
• Invest in advertising and marketing campaigns to increase brand awareness and customer loyalty.
• Expand distribution network to reach more customers in rural and underdeveloped areas.
• Collaborate with local suppliers and farmers to improve sustainability and community engagement.
• Consider implementing pricing strategies to increase affordability for low-income consumers.
• Monitor and adapt to changing economic conditions and regulations in the Indian market.