BUSINESS

COMMUNICATION
INTRODUCTION
 INTRODUCTION

• Nowadays, companies are recruiting employees from different

countries. They have representatives and collaborators from different
parts of the world. So, in order to ensure better management and
collaboration, better communication has become an essential
component of any business.
 CONTENT

• What is Communication?
• The Communication Process
• What is Business Communication?
• Features of Effective Business Communication
• Benefits of Effective Business Communication
 WHAT IS COMMUNICATION?

• Communication is the process by which we exchange meanings, fact, ideas, opinions,

feelings and emotions with others.
• Communication is the process by which information is exchanged between
individuals through a common system of symbols and signs of behavior. –
Webster’s Dictionary
• Communication is the transfer of information from a sender to a receiver, with
the information being understood by the receiver. –Koontz and Weihrich
• Communication is a two-way process of exchanging ideas or information. –
Murphy et al.
 THE COMMUNICATION PROCESS

• Communication is a two-way process.

• Humans basically communicate through a process of encoding and decoding.
The encoder is the person who develops and sends the message and the
decoder is the one who receives and understands the message.
THE COMMUNICATION PROCESS

• Encoding is the process of turning thoughts into communication. The encoder uses a ‘medium’
to send the message — a phone call, email, text message, face-to-face meeting, or other
communication tool. 
• Decoding is the process of turning communication into thoughts or meaning.
• Encoded messages are sent through a channel, or a sensory route, on which a message travels
to the receiver for decoding.
• While communication can be sent and received using any sensory route (sight, smell, touch,
taste, or sound), most communication occurs non-verbally through visual (sight) and/or
auditory (sound) channels.  
Communication as a process taken
from: Al-Nady et al. (2013) 
 WHAT IS BUSINESS COMMUNICATION?

• Business communication refers to the sharing of information between people

for business purposes.
• It is the process by which information is transmitted between individuals
and/or organizations. –Peter little
• It is used to promote a product, service, or an organization.
 WHAT IS BUSINESS COMMUNICATION? (CTND)

• Business communication takes place within an organization

between employees and management.
• It happens also between a business (a company) and its
external partners, vendors, customers and state
organizations.
 FEATURES OF EFFECTIVE BUSINESS COMMUNICATION

Concise

Business
communication is
Communication for
highly formal in
business purposes has to
character and
be clear and coherent Concrete correct corteous; it boosts
(precise, concise and to
co-existence, positive
the point) in order to
Business professional
save the time and energy Communication relationships and
of the participants and
effective business.
be effective at the same
time.

Polite Coherent
 BENEFITS OF EFFECTIVE COMMUNICATION
IN BUSINESS

• Business communication is a vital component of any business.

• Many management roles, like motivating, directing, supervising, planning,
decision-making, problem-solving, guiding,… require effective
communication.
• However, it should be noted that business communication is important both
for internal and external purposes.
 INTERNAL BENEFITS
• It ensures that the right information is disseminated.
• It improves knowledge-sharing efforts.
• It ensures that employees are engaged and more productive.
• It creates harmony and understanding among employees.
• It creates harmony and understanding between employees and management.
• It boosts remote workers’ motivation to work and leads to efficient collaborations that defeat
geographical distance.
• Through effective communication, better relationships are created and efficiency is attained.
• It builds a better company culture and a workplace that is characteriszed by sharing and mutual
support.
 EXTERNAL BENEFITS

• It helps companies to grow and expand thanks to public relations.

• It boosts company’s reputation and enhances its positive image in the market.
• It helps companies win over competitors.
• Better business communication means better customer satisfaction and
retention.