Level – 1

30 seconds each
What is the marketing mix?
a) Product, place, promotion, price
b) Place, promotion, people, packaging
c) Product, place, promotion, people
d) Product, people, promotion, pricing
What is market segmentation?
a) The process of dividing a market into smaller groups with similar
needs or characteristics
b) The process of expanding a market through international sales
c) The process of reducing market share for competitors
d) The process of targeting all customers with the same marketing
message
What is a target market?
a) A broad group of potential customers
b) A specific group of customers that a company wants to
reach with its marketing message
c) The total population of a country or region
d) A group of customers that have already purchased from the
company
What is branding?
a) The process of designing a logo
b) The process of creating a unique name and image for a
product or service
c) The process of setting prices for a product or service
d) The process of developing a sales strategy
What is a marketing plan?
a) A detailed document that outlines a company's marketing strategy and
tactics
b) A list of potential customers for a product or service
c) A document outlining a company's organizational structure
d) A document outlining a company's financial projections
 
What is a SWOT analysis?
a) A tool for analyzing a company's strengths, weaknesses,
opportunities, and threats
b) A tool for analyzing customer behavior
c) A tool for analyzing competitors' marketing strategies
d) A tool for analyzing market trends
What is market research?
a) The process of selling products to potential customers
b) The process of analyzing customer behavior
c) The process of analyzing competitors' marketing strategies
d) The process of gathering and analyzing information about a
market and its customers
What is a unique selling proposition (USP)?
 
a) A statement that describes the unique benefit a product or service
offers to customers
b) A statement that describes a company's overall marketing strategy
c) A statement that describes the company's financial goals
d) A statement that describes a company's organizational structure
What is a call-to-action (CTA)?
a) A marketing message that encourages customers to take a specific
action, such as buying a product or signing up for a service
b) A marketing message that describes a product or service
c) A marketing message that provides information about a company's
history and mission
d) A marketing message that describes a company's financial
performance
What is content marketing?
a) The process of creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined audience
b) The process of creating a unique name and image for a product or
service
c) The process of designing a logo
d) The process of analyzing customer behavior
What is social media marketing?
a) The process of advertising on social media platforms
b) The process of creating and sharing content on social media
platforms to promote a product or service
c) The process of analyzing customer behavior on social media
platforms
d) The process of creating social media platforms for a company
What is influencer marketing?
a) The process of advertising through paid endorsements from
celebrities or social media influencers
b) The process of creating and sharing content on social media
platforms to promote a product or service
c) The process of analyzing customer behavior on social media
platforms
d) The process of creating social media platforms for a company
What is email marketing?
a) The process of advertising through email messages
b) The process of creating and sharing content on social media
What is search engine optimization (SEO)?
a) The process of advertising on search engines
b) The process of improving a website's visibility in search engine results pages
c) The process of analyzing competitors' search engine marketing strategies
d) The process of analyzing customer behavior on search engines
What is pay-per-click (PPC) advertising?
a) The process of paying a fee every time a user clicks on an ad
b) The process of paying a fee every time a user views an ad
c) The process of paying a fee every time a user makes a purchase
d) The process of paying a fee to have an ad displayed on a website
What is affiliate marketing?
a) The process of paying other companies to advertise a product or service
b) The process of paying a fee to have an ad displayed on a website
c) The process of promoting a product or service through a network of affiliates
d) The process of selling products or services through a network of affiliates
What is customer relationship management (CRM)?
a) The process of managing a company's relationships with its
customers
b) The process of managing a company's financial resources
c) The process of managing a company's employees
d) The process of managing a company's supply chain
 
What is customer retention?
a) The process of attracting new customers to a company
b) The process of keeping existing customers loyal to a company
c) The process of reducing a company's operating costs
d) The process of increasing a company's revenue
What is customer lifetime value (CLV)?
a) The total amount of money a customer is expected to spend on a company's
products or services over the course of their lifetime
b) The amount of money a customer spends on a company's products or services in
a single transaction
c) The number of customers a company has at any given time
d) The total amount of revenue a company generates in a year
What is market share?
a) The percentage of a market that a company controls
b) The percentage of a company's revenue that comes from a particular
product or service
c) The percentage of a company's profits that are reinvested in the
business
d) The percentage of a company's employees that work in a particular
department
THANK YOU !