WELCOME TO MY PRESENTATION

NORTHERN UNIVERSITY BANGLADESH

PRESENTATION TOPIC : FASHION FORECASTING

Created by :
Jamilur Rahman Efaz
ID : 30190300566
9th Semester

Department of Textile Engineering (BTX)

 WHAT IS FORECASTING/FASHION FORECASTING ?

 Forecasting : Process of making predictions of the future based on past and

present data and analysis of trends.

 Fashion Forecasting:

 Foreseeing fashion trends and predicting those trends early enough to allow time
for production to meet the customer demand.
 Focuses on upcoming trends.
 The textile segment leads in recognizing fashion directions because of the time
required for textile design and development.
 Textile designers works at least 18 months ahead of the schedule for products to
hit the market.
FASHION FORECASTING
 IMPORTANCE OF SALES FORECASTING

I. Sales forecasting enables a business organization to

work systematically.
II. The near future sales forecast supplies an economic
foundation for operation planning, scheduling,
production, programming.
III. Sales forecast enables all the departments of the
business to work together in proper co-ordination
and co-operation.
IV. Sales forecasting is vital for preparing budget.
 SALES FORECASTING METHODS

Qualitative Methods:
 Executive opinion
 Delphi method
 Sales force composite
 Survey of buyer’s intentions
 Test marketing
Quantitative Methods:
 Moving averages
 Exponential smoothing
 Decomposition
 Ratio method
 Econometric analysis
Thank You