IT Partners

Strategic Case Analysis

Situational Analysis
1. Digital Transformation Services as a booming sector
2. Microsoft as a Partner Organization
3. Use of Technical Strength & Quality Service for Client Retention
4. IT Partners Annual apx.100% growth despite Zero Marketing
5. Microsoft’s own popularity also helping in the sale of IT Partner Service
6. Multiple generic names/domains as obstacle in brand building
7. Credit of Freebie & Discount might go to Microsoft than IT Partners
8. Lack of Public Display of vision/mission/CSR/partnership opportunities
9. IT World Dynamism as future risk in being Microsoft Exclusive Partner
Towards Sustainable & Dynamic Business
Model
1. Curiosity generating unique name. (e.g. CloudBlue, GreenCloud)
2. Content Rich Engaging Multi Media eCampaign to increase eTraffic
3. Value Expansion through Resource Optimization
4. Creating Exclusivity Element in Service
5. Resource Generation through Exploration of New Opportunities
6. Image Building/Brand Reputation Management through CSR Exercise
7. SEO Optimization through Quality Content
8. Showing PSU & Military as client to increase trust factor in new client
9. Showing how IT Partner Digital Campaign benefits with facts & figures
10. Risk Management Plan to deal with dynamic IT World uncertainties
10. Reclassification of Service Package as New Deployment, Migration,
Training, Maintenance Support etc. to promote IT Partners Services more
than Microsoft Products
11. Use of Visuals & Marketing Video with easy steps showing how unique
services help the client organization with their value creation
12. Use of Facts, Figures, and Credentials showing how IT Partners Services
actually save more money for clients than what they spend
13. Service Line Expansion as Pilot Project to study client response
14. Providing every possible solution to customers related to Digital
Transformation even through subcontracting with other partners to
promote IT Partners as One Stop IT Solution Brand for Complete Digital
Transformation
15. Market Segment Expansion to study market response
16. Reformulating Strategy for Services generating Less Revenue
17. Service Specific Campaign for Most Popular Product in New Market
18. Market Specific Campaign for Most Popular Market
19. Regionalization through region specific domain e.g. itpartners.ca, itpartners.in
and showing which local companies benefited on regional website/social media
from IT Partners Services
20. Participation with local CSR activates to win trust factor and brand association in
new market
21. Promotion as International brand showing global map showing branch offices or
local contact representatives and clients served.
22. Talent Recruitment & Retention Management to develop new organizational
capacities (e.g. experts for Marketing, International Cooperation & Collaboration
etc.)
23. Employee Performance Evaluation & Further In-Service Training
24. Creating the sense of Pride in Customer/Partners for their association with the
brand through certifying awards. E.g. Best Client/Partner for North America for
2022
25. Frequent Inventory Management of Budget, Time, Resources, Skills
Availability, Capabilities
26. Futuristic Vision, Realistic Mission, Measurable Objective
27. Acute Projection, Detailed Planning, & Strategic Implementation
28. Performance Evaluation based on Research and Market
Feedback/Trends
29. Leadership Development & Motivational Direction
30. Organizational Culture promoting Autonomy, Accountability,
Collaboration, and Innovation
31. Indirect Brand Promotion through Client Success Story Blog,
Informational Video etc.