Search Engine Optimization

Blueprint
First Impressions

In terms of digital marketing, Your Business

needs a few things set in place. We’ve
summed them up under:

• SEO factors

• SEM factors
 SEO Analysis

Improve visibility among target audience through improved search engine rankings
Solutions Offered

Suggestions for Search

Engine Optimization
On-Page Factors
• Revamping of the website will be required to
optimize it according to the SEO factors.

• Navigation structure must be easier for the user to

navigate

• Integration of XML and HTML sitemaps

On-Page Factors
• Better CTAs

• Integration with monitoring tools like Search

Console & Analytics
On-Page Factors
Social Engagement
• Provide social sharing buttons to make the sharing
process easier.

• Social profiles to be created/maintained. This will

increase brand awareness and presence.

• Social profiles will also increase users’ interest and

encourage them to engage in conversations.
On-Page Factors
• Strengthening of branding factors like external
links

• A blog for reduced bounce rate, more valuable

content and better crawl rate and traffic

• Refining meta titles, descriptions and keywords will

make the site SEO-friendly.
On-Page Factors
• Improved internal linking for user convenience and
value proposition

• Alt-tags and image optimization for added SEO-

friendliness

• Social sharing buttons for users to promote on-site

content
On-Page Factors
• Local SEO and site listings should be carried out

• Keywords should be optimized for better rankings

and more queries

• Outreach over social channels needs to be

increased
On-Page Factors
• Facebook and social media following should be
nurtured via constant and engaging posts

• This will also eliminate the gap between the brand

and the audience
Strategy Execution Roadmap
Duration: 1st Month
Phase 1 • Forums
• Classified Inclusion
• Web 2.0 Submissions
Duration: 1st – 2nd Month
• Business Listings
Phase 2 • Article Submission
• Social Posting
• Business Listings

Phase 3

Duration: 3rd – 4th Month

Duration: 4th – 6th Month
• PDF Submissions
• PPT Sharing Phase 4 • Infographics
• Video Sharing • Paid links
• Classifieds • Press Releases
• Forums
• Web 2.0 Submissions
• Classified Inclusions
Link Building Method

Competitor Search Google

Shortlist Sites
Analysis Footprints

Content
Place Links QA Process
Production

Promote
QA Process Content with Track Links
Links
Link Building Method

Directory Listings Blog Posting &

Forum Promotions Link Outreach
(Niche Related) Commenting

Classified Submissions Social Bookmarking Web 2.0 Submissions

Link Monitoring
Moz
Metrics
Target
PageRank
URL

Link
Crawler
Anchor
Indexed
Text

Count
Negative
External
Words
Links
 All inclusive SEO Strategy & Implementation,
a complete service including Keyword
Analysis, Linking Building, Custom Reporting
& more.  

Keyword Research 
Website Audit 
On Page Changes/Implementation 
Ranking Reports 
Competitor Backlink Analysis 
Content Optimization 
Link Building Strategy 
Off-Page Activities Implementation 
Monthly Reporting 
Social Media Page/Account Creations (2
Profiles) 
Google Business Listing 
Local Business Listings 
Thanks