SOCIAL MEDIA MARKETING

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 Agendas

Social Media Marketing Conclusion &

Company’s Brief Overview Customer Engagement Brand Awareness
Statistics Recommendation
Company’s Brief Overview
Deals in fair trade of flowers.

Wedding flowers, funeral flowers, summer flowers,

workshop flowers and corporate flowers

Located at Lancashire countryside close to the Ribble

Valley and  the Trough of Bowland (Flower with
Passion, 2022).
Flowers with Passion, (2022). Sara Barrow [online] [Accessed 8 May 2022] Available at:
https://www.flowerswithpassion.co.uk/About_Us.aspx
 Customer Engagement

Facebook Pinterest Instagram Twitter

• 2936 likes • 1000 Monthly Views • 1059 Posts • 486 followers
• 3123 followers • 186 followers • 1513 Followers

Flowers with Passion, (2022). Sara Barrow [online] Facebook [Accessed 8 May 2022] Available at:
https://web.facebook.com/flowerswith/?_rdc=1&_rdr
 Social Media Marketing Statistics
Social Media Number of Followers Number of Posts Number of Views Number of Likes
Platform

Facebook 3123 NULL NULL 2936

Pinterest 186 NULL 1000 NULL

Instagram 1513 1059 NULL NULL

Twitter 486 NULL NULL NULL

Flowers with Passion, (2022). Sara Barrow [online] Instagram [Accessed 8 May 2022] Available at:
https://www.instagram.com/flowers_with_passion/
 Social Media Marketing Statistics

Number of Followers
Twitter

Instagram

Facebook

Pinterest

Facebook Pinterest Instagram Twitter

Flowers with Passion, (2022). Sara Barrow [online] Pinterest [Accessed 8 May 2022] Available at:
https://www.pinterest.com/flowerswithluv/
 Brand Awareness

Use graphic identities

Increasing the number Creating a TikTok Increasing the average
and hashtags such as
of Instagram followers account and attain 2k of 1k to 1500 website
#flowerwithpassion &
to 3k followers visitors
#worldbeauty

Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand
loyalty. Business & management studies: an international journal, 6(1), 128-148.
 Conclusions And Recommendations
• Social Media Marketing increased the number of sales by Flowers with Passion.
• However, it comes with some challenges such as security and privacy issues (system hacking).
• To use these strategies the brand will have to incur some costs and allocate enough budget for the
social media marketing (Bilgin, 2018).
 References
• Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and
brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
• Flowers with Passion, (2022). Sara Barrow [online] Twitter [Accessed 8 May 2022] Available at:
https://twitter.com/flowerswith
• Flowers with Passion, (2022). Sara Barrow [online] Instagram [Accessed 8 May 2022] Available at:
https://www.instagram.com/flowers_with_passion/
• Flowers with Passion, (2022). Sara Barrow [online] Pinterest [Accessed 8 May 2022] Available at:
https://www.pinterest.com/flowerswithluv/
• Flowers with Passion, (2022). Sara Barrow [online] Facebook [Accessed 8 May 2022] Available at:
https://web.facebook.com/flowerswith/?_rdc=1&_rdr
• Flowers with Passion, (2022). Sara Barrow [online] [Accessed 8 May 2022] Available at: https://
www.flowerswithpassion.co.uk/About_Us.aspx