ENTREPRENEURSHIP

LEAN CANVAS MODEL

TEAM MEMBERS
Sugandha Das
Tanushree Shukla
Kajal Thakur
Akriti Srivastava
 FLIP ‘N’ SIP
BOOKSTORE
INTRODUCTION
BUSINESS MODEL CANVAS
• PROBLEMS SOLUTIONS UNIQUE VALUE UNFAIR CUSTOMER
PROPOSITION ADVANTAGE SEGMENTS
• Reading Enthusiasts • Business model
shifting from which includes food • Exclusive model Unlike other Youth : (18-35) (Middle
paperbacks to E- & beverage industry (bookstore) which bookstores, our model class – Elite class)
books. (cafe) into our includes food & includes food and
• Few organizations primary bookstore beverage industry beverage cafe with
which do active model. (cafe) into our customized decor and
donation of used • Customers will primary bookstore food offering.
paperbacks/books. receive discounts on model.
• Bookstores do not food or new books in • Discounts on
have many option exchange of used donation of books.
with respect to book donation. • Special discounts for
customer • Weekly theme based members.
engagements. customized decor KEY METRICS CHANNELS
and food offering. • Book fair
• Launch parties of • B2C direct owned store
new books. • Franchise Stores
• Social Media
• Advertising hoardings
PROBLEMS
• Many readers now choose to read through E-books like Amazon kindle
and google play books.
• There are few organizations who donates used and old books.
• Many bookstores do not have customer engagements .
SOLUTIONS
• It is a bookstore which includes a café, which provides a comfortable space for
the customers for reading and snacking.
• Customers will receive discounts on food and new books in exchange of old
and used books.
• The theme of this bookstore will change every week – theme of menu and
and interior.
MARKET SIZE
Our market is Delhi. Because it’s a metropolitan city with heavy youth
crowd, who are basically our customer segment.

TARGET CUSTOMERS
• Our target customers are people from middle class to elite.
• Youth from age group 18-35 specifically for the bookstore and age group
• Students,
UNIQUE SELLING PROPOSITION
USP is we have a theme based café inside our bookstore, also with the
concept of donations of books which leads to discounts on the total bill.

COMPETITOR ANALYSIS
• Café Turtle – Delhi NCR
• Reader’s Café – Ghaziabad
• Bahrisons Booksellers – Gurgaon
• Olly Gurgaon – Gurgaon
• Café Green – Delhi NCR
• Book talk – New Delhi
GO-TO MARKET PLAN
• Hosting fundraising events
• Offering discount to members
• Hosting influencer events/launch events of new books

TEAM
• Manager
• Receptionist
• Chef – with 2 assistants
• Barista
• Interior designer
MILESTONES AND INVESTMENTS
• Our investments is around 50 Lakhs.
• Milestones are 60,000 footfalls in 6 months.