EBM

Lecture No: 11
LEGAL ISSUES FOR THE
ENTREPRENEUR
 Trade Mark
 A distinguished word, name or symbol used
to identify a product
 The trademark is given a 20-year registration
with 20-year renewable terms
 Today the law allows filing a trademark solely
on the intent to use the trademark in
interstate commerce
 There are benefits to registering a mark that
has already been in use.
 Categories of Trademark
 Coined marks
 Arbitrary mark
 Suggestive mark
 Descriptive mark
 Registering the Trademark

 Completion of the written form

 A drawing of the mark.
 Five specimens showing actual use of
the mark.
 The fee
 Copyrights

 A copyright protects original works of

authorship.
 The protection does not protect the idea
itself.
 It allows someone else to use the idea in a
different manner.
 The PTO issues registration for software
source codes and object codes programs.
 Trade Secrets
 Protection against others revealing or
disclosing information that could be
damaging to business
 Trade secret has life as long as the idea
or process remains a secret
 It is not covered by federal law
 The holder of trade secret has the right
to use any signee who breaches such an
agreement
 Licensing
 Contractual agreement giving rights to others
to use intellectual property in return for a
royalty or fee
 Licensing has significant value as a marketing
strategy to holders of patents.
 The agreement must be carefully worded and
should involve a lawyer. Licensing a trademark
 Licensing can be valuable for a firm that lacks
resources to conduct R&D to develop a
product.
 The Patent Application

Introduction:
 Background and advantage of invention
Description of invention:
 It consists of description of drawings
according to PTO requirement
Claims:
 The criteria through which any
infringements is determined
 Course Review
Lecture 1: a. The Nature and Development of Entrepreneurship
b. Entrepreneurship History

Lecture 2: a. The Entrepreneurial Decision Process

b. Desirability and Possibility of New Venture Formation
c. Types of Startups

Lecture 3: a. Entrepreneurship Role in Economic Development (Product Evolution,

Government Role)
b. Entrepreneurship vs Intrapreneurship
c. Skills Set for Entrepreneurship
d. Entrepreneurship Ethics
Lecture 4: The Entrepreneurial Process (4 Phases)
Lecture 5: The Entrepreneurial And Intrapreneurial Mind
Corporate vs. Intrapreneurial Organizational Culture
Lecture 6: INTRAPRENEURIAL LEADERSHIP CHARACTERISTICS
ESTABLISHING INTRAPRENEURSHIP IN THE ORGANIAZATION
SUCCESS PARAMETER FOR ENTREPRENEURSHIP
Lecture 7: Role Models for Entrepneurship, Male versus Female Entrepreneurs
Minority Entrepreneurship, Entrepreneurs versus Inventors
International Entrepreneurship Process
Lecture 8 International Joint Venture
 Course Review
Lecture 9: How to develop and Idea
Product Planning and Development Process
Business Model based on Type of Needs
Lecture 10: Legal issues for Entreprenuerer
Patents Trademarks and Copyrights