The “insert title” Case

STUDENT NAMES

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Agenda
 Business Introduction
 Current Situation
 Situation Analysis
 Primary Problem
 Alternative Solutions
 Recommendation
 Conclusion
 Questions
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Business Introduction
 Business Name
 About the Business – what do they sell? Goods,
Service, Ideas
 Location
 Target Customer Segments

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Current Situation
 Brief Case Summary: Introduce the relevant case
details List the major indicators/symptoms that the
organization needs to change or expand its strategy.

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Situation Analysis
 Internal and external analysis
 See notes
 Should be relevant to the primary problem

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Primary Problem
 Argument for the primary problem facing the
organization
 Symptoms / Proof

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Secondary Problem (if applicable)
 If Applicable (most cases will not have a secondary
problem)
 Argument for the secondary problem facing the
organization
 Symptoms and Proof

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Alternative Solution 1
 How the solution potentially solves the problem
 Strengths of the solution
 Weakness of the solution

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Alternative Solution 2
 How the solution potentially solves the problem
 Strengths of the solution
 Weakness of the solution

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Alternative Solution 3
 How the solution potentially solves the problem
 Strengths of the solution
 Weakness of the solution

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Recommendation
 Recommendation
 Justification

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Conclusion

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Questions

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