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  • Phoenix Educational Channel

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    Mpagi Philemon
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    This document discusses an educational radio program in Uganda to address illiteracy among youth. It notes that illiteracy rates among Ugandan youth ages 15-35 is 20.45%. The radio program aims to provide accessible education to reduce illiteracy and poverty. It is expected to reach 500,000 out-of-school youth, who make up 23% of Uganda's youth population. The program will generate revenue through advertisements and donations to become financially sustainable over time.

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    Phoenix educational channel

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    This document discusses an educational radio program in Uganda to address illiteracy among youth. It notes that illiteracy rates among Ugandan youth ages 15-35 is 20.45%. The radio program aims to provide accessible education to reduce illiteracy and poverty. It is expected to reach 500,000 out-of-school youth, who make up 23% of Uganda's youth population. The program will generate revenue through advertisements and donations to become financially sustainable over time.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    21 views10 pages

    Phoenix Educational Channel

    Uploaded by

    Mpagi Philemon
    This document discusses an educational radio program in Uganda to address illiteracy among youth. It notes that illiteracy rates among Ugandan youth ages 15-35 is 20.45%. The radio program aims to provide accessible education to reduce illiteracy and poverty. It is expected to reach 500,000 out-of-school youth, who make up 23% of Uganda's youth population. The program will generate revenue through advertisements and donations to become financially sustainable over time.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    PROBLEM

    • Illiteracy in Uganda. Youth (15-35 yrs)


    • Illiteracy rates among youth is 20.45%
    SOLUTION

     An educational radio program that provides accessible and effective education to


    individuals.
    HOW THE CHANNEL WORKS
    IMPACT
     Increasing accessibility to education for the youth population.
     Reduced illiteracy in Uganda.
     Reduced poverty in Uganda.
    MARKET
     Youth (15 – 24years)
    500,000 youth (Out of school)
     23% of youth in Uganda
    are considered illiterate.

    Data sources-UNESCO, UNFPA


    REVENUE MODEL

    REVENUE 2023/24 2024/25 PROJECTION


    MODEL PROJECTION (USD)
    (USD)
    Advertisements 5 Companies X 539.87= 20 Companies X 809.80=16,196
    @ 539.87 for 12 2695.35
    months

    Donations 67,483.35 15,000

    Totals 70,182.7 31,196


    MARKETING CHANNELS

    Adverts Out-reaches
    • E.g. Twitter, Facebook • In communities ( Markets,
    Snap chat etc. bodastages, garages and washing
    • Print t-shirts, fliers bay.
    • Newsletters
    COMPETITORS

    METRO FM | KIA RADIO

    • They target a large population


    hence diluted information. • Targets a specific audience
    • Low range of educational (the illiterate youth)
    content. • Offers diverse programming
    • Inaccurate information • Provides high-quality
    • Don’t engage with the Content well-researched,
    community accurate, and
    engaging.
    • Engages with the
    Community through events.
    TEAM
    Mpagi Philemon Lisa Barugahare
    Team leader Data-analyst

    Namanya Betty Abraha


    Nathan Resource manager
    Engagement manager

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