Branch Development Program

HCP Education
Online & Offline

Public Education
Activation
Integrated
Clinical Laboratory Ecosystem
Diagnos Institute Excellent
Laboratory

Clinical
Research and Laboratory
Development
Integrated
Laboratory
Ecosystem Diagnos focusing in delivering high quality clinical
Genomic
BizMed Laboratory diagnostics services that are consistent, trustworthy and
reliable to all partners and customers.

DNAandMe
Home Care
We offer a wide range integrated laboratory services that
Digital PCR
Laboratory best suites in class facilities and infrastructure support.

Digital
Integration
Matrix
Customer Management
Grade B Grade A
Grow Transaction This Customer Keep This Customer
H
I
G Customer Focus :
H 1. Grade A
2. Grade B
3. Grade C
Potential

• Customer focus revenue movement is

Grade D Grade C reviewed weekly
Grow The Business of Customer • Target program Tumbuh Bersama Diagnos –
L Customer Focus
O
W

LOW HIGH

Transaction
Matrix
Customer Development
No Branch Customer Avg. Revenue/ Month Number of Patient Medical Services Grade

10

dst
Matrix
Product Penetration
Underpriced Ideal for Market Penetration Premium
H
I
G
H

M Real Bargain Average Overpriced

E
Quality

D
I
U
M

Cheap Unhappy Customer Sell and Run

L
O
W

LOW MEDIUM HIGH

Price
Matrix
Product Penetration
Diagnos Kompetitor A Kompetitor B Kompetitor C
No
Product Price TAT Product Price TAT Product Price TAT Product Price TAT

10

dst
Branch
Presence
No Branch Description PIC
A Branch Presence
Branch Signage Branch signage is visible and provides presence and service information Kacab, Promotion Mgr
Promo Signage at Front Office Promo signage is visible and provides clear information to walk in customer Kacab, SPV Sales, Promotion Mgr
Flyer Flyers are available at the front office and present the latest promos Kacab, SPV Sales, Promotion Mgr
TVC TVC Promo signage is visible and provides clear information to walk in customer Kacab, SPV Sales, Promotion Mgr
Vouchers are available at the front office and are given to customers with a minimum transaction
Exclusive Voucher Kacab, SPV Sales, Promotion Mgr
of Rp. 300,000

Local Customer Promo Blast Blast the latest promos for branch b2c customers regularly Kacab, SPV Sales, Promotion Mgr

Branch present on google map business. Addresses, telephone numbers, photos and service
Google Map Business Kacab, SPV Sales, Promotion Mgr
visuals are available

B Marketing, Partnership & Promotion

Activity

Local Marketing & Partnership (Media/ Collaboration with local media or communities to increase branch presence in local audiences Kacab, SPV Sales, Marketing &
Communities/ University/ etc) Partnership Mgr

Local HCP Education : Webinar Local HCP Webinar for HCP to introduce updated methods or technologies related to the latest health Kacab, SPV Sales, Marketing &
Association issues Partnership Mgr, Promotion Mgr

Local Public Education : Join IG live with Kacab, SPV Sales, Marketing &
Join IG Live, which is held regularly with local KoL/ community with local audience
local KoL/ Communities Partnership Mgr, Promotion Mgr
Branch
Presence
No Branch Note

A Branch Presence

Branch Signage Contoh diisi : Tidak ada signage

Promo Signage at Front Office Contoh diisi : Tidak ada signage

Flyer Contoh diisi : Flyer Ada

TVC Contoh : Ada TV LED di Front desk, atau tidak ada

Exclusive Voucher

Local Customer Promo Blast

Google Map Business

Branch
Presence
No Branch Pipeline

B Marketing, Partnership & Promotion

Activity

Local Partnership (Media/ Communities/

University/ etc)

Local HCP Education : Webinar Local HCP

Association

Local Public Education : Join IG live with

local KoL/ Communities
Thank You
#tumbuhbersama