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Report On Experience of An Amazon Service Provider: Presentation By-Adeeba Parvez Mba Efb
Report On Experience of An Amazon Service Provider: Presentation By-Adeeba Parvez Mba Efb
EXPERIENCE OF AN
AMAZON SERVICE
PROVIDER
PRESENTATION BY-
ADEEBA PARVEZ
MBA EFB
1
INTRODUCTION
In order to gain insight into the experience of a
service provider for amazon sellers an interview was
taken and accordingly the conclusions are drawn.
RESPONDENT-
The respondent is an MBA student named Fasahad
Khan. He has been associated with this business for
the past 4 years.
2
WHO IS AN AMAZON SERVICE PROVIDER
3
OBSERVATIONS
• Selling on Amazon is worth it or not depends on a variety of factors,
including the product you're selling, your target market, your competition,
product category and your business goals.
• It is very important for the seller to have adequate knowledge about
ecommerce and digital marketing tools such as keywords, ad campaigns
which are used and making it difficult to sustain for a person with lesser
knowledge to sustain in the market.
• Amazon seller uses service website, seller data- justdial, photoshop, social
media, seostack keyword tool for finding keywords.
• The performance of the previous sellers and new seller launch is
evaluated monthly and the service provider also evaluates their
performance monthly or twice a month.
• The profit depends on seller sales and monthly sales target increase every
month.
4
COST INVOLVED-
Amazon charges the fees according to the product price, shipping charge and product category.
● Price-
For example if a clothing product is priced at 300 then amazon will charge 9% and if its priced above 300
then it will charge 18%.
● Shipping-
The shipping services are provided in two ways-
● Selfship-
For the product priced between 250-500 amazon chargers 20 Rs.
For the product priced between 500-1000 amazon charges 36 Rs.
For the product priced above 1000 amazon charges 65 Rs.
● Amazon easyship-
For the product priced between 250-500 amazon chargers 6 Rs.
For the product priced between 500-1000 amazon charges 30 Rs.
For the product priced above 1000 amazon charges 56 Rs.
● Product Category-
Amazon charges different prices as per the categories.
For example grocery 4.5-8%, electronic 20-25%, books 3-12.5%.
This is also further categorized and charged according to price.
5
CHALLENGES-
• Amazon charges comparatively more than other websites.
• The account settlement is late (it takes around 7-15 days for
payment) resulting in cash flow problems.
• Seller fear returns as he has to bear the shipping cost.
• Sellers lose interest and lose patience as ranking, visibility
takes time.
6
Thank You!