Professional Documents
Culture Documents
Introduction To The World of Retailing: Mcgraw-Hill/Irwin
Introduction To The World of Retailing: Mcgraw-Hill/Irwin
McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
What is Retailing?
1-2
How Retailers Add Value
■ Provide Assortment
Buy other products
at the same time
■ Break Bulk
Buy it in quantities
customers want
■ Hold Inventory
Buy it at a
convenient place
when you want it
■ Offer Services
See it before you
buy; get credit;
layaway
Ryan McVay/Getty Images
1-3
How Retailers Add Value
Bicycle is featured
on floor display
Bicycle is offered in
convenient locations
in quantities of one
Bicycle is
developed in
several styles
Bicycle is developed
at manufacturer
1-4
Examples: How Retailers Add Values
BagBorrowerSteal.com
jewelry and bag rental; Get (not buy, but borrow) exactly what you
want
Home Depot
DIYer (Do-it-yourselfer); Learn how to do it yourself with in-store
clinics and online workshops
1-5
World’s 20 Largest Retailers in 2005
1-6
Nature of Retail Industry is Changing
To Today’s Retailer
1-7
Target’s Retail Mix
1-8
Target’s Retail Mix
Location Strategy
Free-standing Stores
Customer Service
Store Display
And Design Merchandise
Assortment
Communication Mix
Pricing
1-9
Target’s Retail Mix
Assortment Strategy
Customer Service
Location
Store Design
Large Number of Categories
and Display
Private Labels
Few Items in Each Category
Communication Mix
Pricing
1-10
Target’s Retail Mix
Pricing Strategy
Location
Customer Service
Merchandise Assortment
Store Design
and Display
Communication Mix
Low to Modest
1-11
Target’s Retail Mix
Customer Service
Location
Pricing
TV and Newspaper
Insert Ads
1-12
Target’s Retail Mix
1-13
Target’s Retail Mix
Customer Service
Limited
Location
Merchandise Assortment
Pricing
Communication Mix
1-14