SELLING STRATEGIES

WHAT IS SELLING STRATEGY?

 SOFTSELL v/s HARDSELL STRATEGY
TYPES OF CLIENT CENTERED STRATEGY
SELLING PRODUCT- PRICE STRATEGY
STRATEGI
WIN-WIN STRATEGY
ES
NEGOTIATION STRATEGY
SOFTSELL V/S
HARDSELL
SOFTSELL HARDSELL

• It is an indirect long-term sales • It is a direct short-term sales strategy. 

strategy.
• Sales here is not guaranteed but
helps to retain customers for a long
time.
• Mostly used by larger companies
and brands.
• Sales here can be made easily but
doesn’t focus on customer retention.
• Mostly used by smaller brands and
shop owners who don’t focus on long
term customers
CLIENT CENTERED
STRATEGY
CLIENT
CENTERED
STRATEGY
Client-centric, also known as
customer-centric, is a strategy
and a culture of doing business
that focuses on creating the best
experience for the customer, and
by doing so it builds brand loyalty.
It ensure that the customer is at
the center of a business's
philosophy, operations, or ideas. 
CLIENT CENTERED STRATEGY

It is also believed that their clients are the primary reason that they exist, and they use every
means at their disposal to keep the client satisfied.

Companies choose a client-centric approach for several reasons, but the biggest one is that
new customers are hard to find. Unless you are providing a brand new good or service, the
majority of customers evaluate your business against competitors or equivalents.
EXAMPLE

• Amazon Uses Personalization for

Better Convenience
• Recent figures have suggested that
personalized recommendations
across Amazon’s website drive 35
percent of their total sales.
EXAMPL
E
HAVE YOU EVER THOUGHT HOW DOES THIS
HAPPENS?
PRODUCT-PRICE
STRATEGY
 Product – pricing decisions have strategic importance
in sales management.
PRODUC
T-PRICE
Product is viewed from the point of durability, quality,
appearance, usage benefits etc.

STRATE Price is viewed as affordable , value for money ,

income for sellers etc. 

GY Price defines issues like who are buyers , what is their

attitude, which other competitors will be encountered ,
who will be negotiated with, customers' expectations.
 The most important thing in developing selling
strategy is to understand about current as
PRODUC well as potential customers.

T-PRICE The main areas covered by product are

branding , positioning , promotion ,
STRATE feedback etc.

GY One of the important decisions is deciding the

right pricing strategy like penetration pricing,
premium pricing, skimming pricing, below
market pricing, marking up pricing etc.   
 Different types of product strategies are
helpful in different situations as each one
is customized for a different
PRODUC target audience. 

T-PRICE Product strategy in conclusion can said to

be the roadmap of a product and outlines

STRATE
the end-to-end vision of the product and
what the product will become.

GY Pricing strategies take into

account various factors such as ability to
pay market conditions, trade margins and
so on. 
 Better quality products are priced more and
consumers are prepared to buy them depending on

PRODUC the affordability. 

T-PRICE Consumers can be broadly classified into two groups

that is price minded and quality minded. Price
minded consumers are often motivated by

STRATE discount pricing whereas quality minded consumers

focus on the product quality rather than the price.

GY There is always a tug of war between price and

product. The most acceptable criteria is:  “Acceptable
quality along with affordable price”
 Remember the other person’s goal

Evaluate your expectations

WIN-WIN
STRATEGY Make multiple offers simultaneously

Create mutually beneficial

opportunities.

Be honest about any potential issue

 The selling strategy where the
sales person closes the sales upon
making some negotiations with
the prospective buyer.

NEGOTIATI The negotiations will be made

ON either on the terms and conditions
of sales or at times on the price of

STRATEGY
the product to be bought.

Basic purpose of negotiation is to

attract the attention of the
prospective customer and convert
him into a consumer. 
 WHY IS SELLING
STRATEGY  IMPORTANT?
THANK YOU
BY:-
 SIDDHI DOL- 68
 DISHA JAIN- 74
 NIKITA PAWAR- 87
 ARYAN SONI- 97