LESSON 1

FADS VS TRENDS
 YOU Fads and trends emerge everywhere.
NEED
TO KNOW The interplay between fads and trends
issues a number of challenges in the 21st
century. It is imperative to gain a keen
analysis on this. This lesson will present
the differences between a fad and a trend
and how anyone can spot, accept, or reject
them.
 YOU
NEED
TO KNOW
After going through this module, you
should be able to:

1. differentiate a trend from a fad;

2. give examples of a trend and a fad; and
3. explain the process on how to spot a
trend
Directions: Identify the following terms as FAD or TREND.
What
1. 3-D printing 9. animated films I
2. loombands 10. puka shell necklace
3. virtual pets 11. denim jeans Know
4. online banking 12. business process
5. medical tourism outsourcing
6. touch screen devices 13. face app
7. candy crush app 14. powerbank
8. fidget spinner 15. distance learning
delivery mode
Directions: Answer the following questions. Write your
answers on the answer sheet provided.
What’s
1. Are you fond of watching Korean Pop Artists or Korean In
Dramas? Why? Why not?
2. Have you done a hip-hop? Rap? Spoken Poetry?
3. Have you tried creating TikTok videos? Why? Why not?
4. Do you have electronic gadgets? Name them.
5. Who influenced your fashion, style and interest?
6. Why do you think these have become part of your
lifestyle/culture/standards?
Directions: The following are random words associated with fads and
trends. Rank by putting 1 as your most liked and 15 as your WHAT’
least liked in the blanks. Write your answers on one-fourth S
sheet of paper.
NEW

___1. cologne ___6. fashion ___11. Brick game

___2. sports ___7. denim jeans ___12. powerbank
___3. malling ___8. online chatting ___13. smartphone
___4. cinemas ___9. Monopod ___14. rubberband
___5. haircut ___10. Instagram ___15. facebook
 Trend
It is something that covers almost all of human activities
such as but not limited to politics, beliefs, economics,
lifestyle, social life and the like whether the individuals or
groups of people are aware of it or not.
It is defined in various ways depending on the orientation of
What these individuals or groups.
is It
In the fields of arts, fashion and music for example
 it is a prevailing style or preference such as realism
movement in art, emergence of the miniskirt, and popularity
of certain genre of music like jazz, classical and rock.
 You must have had an experience of listening or
watching Video-Karaoke singers during festivities
What or celebrations. You would notice that song
is It selections are dependent of the singers. Older
singers tend to opt for older songs while younger
singers opt for newer songs.
 The trend toward portable music players, is another
What example which started with the invention of big,
heavy, portable “boom boxes” and transformed into
is It personal CD players– continuing to grow and
change into the MP3 portable music player
phenomenon that we see today.
 In the sphere of economics, trends may come as a
general movement registering statistical changes
What for a long period such as the increasing cost of
is It living and rate of unemployment.
A typical example of this is the long prevailing
capitalistic mentality of people all throughout the
world which in one way or another dictates their
economic movement.
What Why do you still pursue your studies despite the
is It difficulties brought about by the current
pandemic/ situation?
What Well, most of you if not all would say,
is It “because I have a dream to fulfill. I want a
good life, a good and stable job, a career,
etc.”
 Other areas also exhibit prevailing preference such as in
Sports (wearable devices that monitor training
performance),
What
Food (rise of oatmeal products, inclusion of moringa or
is It malunggay in food products),
Medicine (stem cell treatment),
Cosmetics (whitening supplements),
Travel (paperless tickets and online check-in),
Manufacturing (3-D printing), environmental
management (home solar electric system).
What
A trend is a pattern of behavior
is It
demonstrated by a big number of people
within a particular period.
 Here are some examples of trend:
• gadgets
• teleserye
What • social networking sites
is It • social advocacies
• drone technology
• denim jeans
• business process outsourcing
• online ticketing
• cashless transactions
 FADS

“Trending ngayon sa YouTube ang… Trending sa

What Twitter ang… Trending ngayon sa Facebook
is It ang…”
 You might get confused at these headlines from the
News and ask, “how can these be considered as
trends based on the above discussion?”
 This part now discusses fads and how it differs from
trends.
 A Fad is something, such as an interest or fashion,
that is very popular for a short time.
- (Merriam– Webster’s Learner’s Dictionary).
What
is It A fad is a product that has little, if any, utility but is
characterized by a quick rise in sales and popularity
followed by a quick decline in sales and popularity. This
quick up and down in sales is because fad products
usually do not satisfy a strong consumer need.
 You will now see that those things which are
What advertised as “trending” in YouTube, Twitter,
is It Instagram, Facebook or any popular social
media platforms are not actually trends but are
merely fads.
 Here are some classic examples of fad:
• hula hoop • Kalyeserye
• yo-yo • pet rock
What • virtual pets • Friendster
is It • Frisbee • bucket challenge
• Pokémon Go • mannequin challenge
• Hello Kitty •“Gangnam Style” song
• Loomband • Tamagochi pets
• Candy Crush App • hoverboards
• iPod • fidget spinner
 A fad is an intense but short-lived fashion.
What - It is a widely– shared enthusiasm for something,
is It especially one that is short-lived.
- It is a temporary fashion, a craze, interest, or
activity that people follow enthusiastically, but
lasts for a short period of time.
What
How does a trend differ from a fad?
is It
 To simply put it, a fad has a definite beginning
What and a definite end while a trend though has a
is It certain beginning at a certain point in time or
history but, it evolves and changes as it
continues to grow.
 Every generation has its own set of fads.
What
Do you now realize what are those?
is It  Can you now recall some stories of what fads
came and went during your time?
It will surely yield a very interesting list.
 The table below summarizes the distinction between a fad and a
trend according to Arzadon et.al. (2018).
CATEGORIES FAD TREND

Notions of  the new things that  the way we do things

What Change
we currently do fade
when the perception
is It of novelty is gone

 sustained behavior
that turns into
Behavior  intense lifestyle, mindset,
and values
 The table below summarizes the distinction between a fad and a
trend according to Arzadon et.al. (2018).

CATEGORIES FAD TREND

 coolness
What Effects  me-too mentality
meets needs, solves
problems and issues
 starts with technology
is It
Time and  appears suddenly
 appears suddenly
 enormously popular
Nature of  enormously popular
 does not disappear
 suddenly disappears
Growth  unexplainable growth
 gets stronger over time
 sticks around
 The table below summarizes the distinction between a fad and a
trend according to Arzadon et.al. (2018).

CATEGORIE
FAD TREND
S
What
 stays within one
is It Scope and company  can across over many
Limitations  single brand/limited companies
brands  encompasses entire
areas of technologies
 Trendsetter is someone or something starts or
causes a trend.
Trend
spot Futurist is one who studies and predicts the future,
ting especially based on current trends.

Trendspotting refers to the study of trends and the

way they develop and affect society.
 Cool- hunting is a hunt for those things that will
become popular before they are
Trend popular.
spot
ting Trend analysis is based on trendspotting but it
extends into developing future
scenarios and so they say that to
follow a trend, one must not only be
conscious of what is currently
happening but be wise enough to
predict the future. (Urgel, 2017)
Trends It is also important to distinguish the
vs difference between trends and fads to deepen
Fads our understanding of survival and
adaptability.
Trends As members of society, we should know how
vs fads and trends create changes in our society.
Fads Certain fads and trends are created by
dominant cultures catering to their own
interests.
Trends As students, you should be able to analyze
vs how to respond to the issues and challenges
Fads brought about by these changes.
 Directions: Identify if the statements/situations given in
the first column pertain to a trend or a fad.
Provide your reason/s on the third column.
Write your answers on one half sheet of
What’s paper.
More STATEMENTS TREND OR
FAD
REASON
S
1. Yaya Dub (Maine
Mendoza) used dubsmash
and got so popular
overnight. Dubsmash is a
mobile app that creates short
selfie videos dubbed with
famous sounds.
 Directions: Identify if the statements/situations given in
the first column pertain to a trend or a fad.
Provide your reason/s on the third column.
Write your answers on one half sheet of
paper.
What’s STATEMENTS TREND OR REASONS
More FAD
2. High fructose corn syrup is
present in fruit juices, cakes,
ice cream, sweets, and
chocolates, and was found to
be the culprit for obesity and
diabetes.
 Directions: Identify if the statements/situations given in
the first column pertain to a trend or a fad.
Provide your reason/s on the third column.
Write your answers on one half sheet of
paper.
What’s
More STATEMENTS TREND OR
FAD
REASONS

3. More and more youth of

today are fond of using high-
tech gadgets like tablets and
smartphones.
 Directions: Identify if the statements/situations given in
the first column pertain to a trend or a fad.
Provide your reason/s on the third column.
Write your answers on one half sheet of
paper.
What’s
More STATEMENTS TREND OR
FAD
REASONS

4. More people around the

globe are engaged in the
mobile app TikTok.
 Directions: Identify if the statements/situations given in
the first column pertain to a trend or a fad.
Provide your reason/s on the third column.
Write your answers on one half sheet of
paper.
What’s
STATEMENTS TREND OR REASONS
More FAD
5. The “Tang Ting Tang Ting”
tiktok dance challenge
which went viral on
television and social media
were practiced by people of
all walks of life.
 Directions: Choose one among the following situations
that you think may remain a trend after five (5)
Additio- years? Explain why? Write your answer on
nal one-half crosswise.
Activi-
1. Continuous implementation of the different distance
ties learning modalities even after the pandemic
2. Compulsory COVID-19 vaccination
3. Continuous adaptation of lifestyle in the “new normal”
such as health and safety protocols and other activities
like online shopping and virtual gatherings
End of
Lesson
1
Be ready to the next lesson!