COMMUNICATION SKILLS

ENGL-1119
LECTURE-07
7 C's of effective
communication
WAHEED SHAHZAD
Khwaja Fareed University of Engineering
Information and Technology
Rahim Yar khan
Seven C’s Effective
Communication
Completeness.
 Conciseness.
Consideration.
 Concreteness.
Clarity.
 Courtesy.
 Correctness.
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 Completeness.

 The message must be complete.

 It should convey all the facts

required by the audience.

 The sender of the message must

take into consideration the

receiver and should communicate
all the facts and figures related to
the message.
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 How to apply?
(a)- Answering Five W’s.
Who
What
When
Where
Why

(b)- In reply of inquiry answering all

questions. (c)-Give something extra,
when desirable.
 Conciseness 
Communicate what you want to convey in least
possible words. Conciseness is a necessity for
effective communication. Concise
communication has following features:
 It is both time-saving as well as cost-saving.
 It underlines and highlights the main
message.
 Concise communication provides short and

essential message in limited words to the

audience.
 Concise message is more appealing and

comprehensible to the audience.

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 How to achieve the
conciseness ?
For achieving the conciseness you
have to consider the following.

Avoid wordy expression.

Include only relevant material.
Avoid unnecessary repetition.
Consideration

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 Consideration
Consideration implies “stepping into the
shoes of others”.
• Effective communication must take the
audience into consideration, i.e, the
audience’s view points, background, mind-
set, education level, etc.
• Make an attempt to envisage your audience,
their requirements, emotions as well as
problems.
• Ensure that the self- respect of the audience
is maintained and their emotions are not at
harm.
 Three specific ways to
indicate consideration

i- Focus on“you”instead of “I” or “We”

ii-Show audience benefit or interest of the

receiver 

iii-Emphasize positive, pleasant facts.

  Clarity
Clarity implies emphasizing on a specific
message or goal at a time, rather than trying
to achieve too much at once. Clarity in
communication has following features:
 It makes understanding easier.
 Complete clarity of thoughts and ideas
enhances the meaning of message.
 Clear message makes use of exact,
appropriate and concrete words

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 Accuracy is purpose of clarity
 In effective communication the message should be
very much clear. So that reader can understand it
easily.
 You should always Choose precise words. Always
choose familiar and easy words. Construct effective
sentences and paragraphs.
 In communication always use precise words rather
longer statements. If you have a choice between long
words and shorter one, always use shorter one. You
should try your level best to use familiar/easy to
understand words so that your reader will quickly
under stand it
  Concrete
Concrete communication implies being
particular and clear rather than fuzzy and
general. Concreteness strengthens the
confidence. Concrete message has following
features:
 It is supported with specific facts and
figures.
 It makes use of words that are clear and that

build the reputation.

 Concrete messages are not misinterpreted

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 The following guidelines should help
you to achieve the Concreteness.
i- Use specific facts and figures
ii-Choose image building words e.g
•General
He is very intelligent student of class and stood first in
the class.
•Concrete
Ali’s GPA in B.Sc Electrical Engineering 2k3-f session
was 3.95/4.0, he stood first in his class.

•Always write on a very solid ground. It should

definitely create good image as well.
 Courtesy
Courtesy in message implies the message should show
the sender’s expression as well as should respect the
receiver. The sender of the message should be
sincerely polite, judicious, reflective and enthusiastic.
Courteous message has following features:
 Courtesy implies taking into consideration both
viewpoints as well as feelings of the receiver of the
message.
 Courteous message is positive and focused at the
audience.
 It makes use of terms showing respect for the
receiver of message.
 It is not at all biased
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 How to generate a 
Courteous Tone ?
 The following are suggestions for generating
a courteous tone:

• Be sincerely tactful, thoughtful and appreciative.

• Use expressions that show respect for the others
• Choose nondiscriminatory expressions

 Be sincerely Tactful, Thoughtful and Appreciative

• Though few people are intentionally abrupt or

blunt, these negative traits are common cause of
discourtesy.
 Consideration VS. Courtesy
 "Consideration: thoughtful or sympathetic
regard or respect; thoughtfulness for others:
They showed no consideration for his
feelings." 
 "Courtesy- excellence of manners or social

conduct; polite behavior. 

 A courteous, respectful, or considerate act or

expression. 

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  Correctness
Correctness in communication implies that there
are no grammatical errors in communication.
Correct communication has following features:
 The message is exact, correct and well-timed.

 If the communication is correct, it boosts up

the confidence level.

 Correct message has greater impact on the

audience/ readers.
 It checks for the precision and accurateness of

facts and figures used in the message.

 It makes use of appropriate and correct

language in the message.

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 Conclusion
 Think of how often you communicate with people during
the day. You write emails, facilitate meetings, participate
in conference calls, create reports, devise presentations,
debate with your colleagues… the list goes on.
 We can spend almost our entire day communicating. So,
it stands to reason that communicating clearly and
effectively can boost productivity.
 This is why the 7 Cs of Communication are helpful. The
7 Cs provide a checklist for making sure that
your meetings , emails , conference calls , reports ,
and presentations  are well constructed and clear – so
your audience gets your message.

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