DATA

ANALYTICS
1202220010- Bhoomika Savangikar
1202220134- Nikita Dabhade
1202220141- Shambhavi Dixit
Business Intelligence (BI)

• Technology-driven process for analyzing data and presenting GOAL:

actionable information.
• To help organizations gain insights into their operations
• BI encompasses a variety of tools, applications that enable and performance
organizations to collect, store, and analyze data from various
sources. • To identify opportunities for improvement, and make
informed decisions that drive growth and profitability.
• BI tools provide powerful data visualization and reporting
capabilities, allowing users to create dashboards, charts, and
graphs that summarizes data.

• BI also provides predictive analytics, allowing organizations to

identify trends and patterns in data and make informed
decisions based on that information.
 Tools used in BI

Data integration tools: These tools are Statistical analysis: These tools allow
used to combine data from various users to perform advanced statistical
sources into a single location, which analysis on data, such as regression
can then be used for analysis. analysis and hypothesis testing.

Data warehousing: This is a large AI and ML tools: These tools are used
repository of data that is optimized for to automate processes, identify patterns,
query and analysis, often using a star or and make predictions based on large
snowflake schema. data sets.

Reporting tools: These tools are used Mobile BI applications: These are BI
to create standardized reports that can tools that are optimized for mobile
be generated on a regular basis and devices, allowing users to access and
shared with stakeholders. analyze data on the go.
 Benefits of BI

Improved decision making: Enhanced data quality: Competitive advantage:

BI provides organizations with real- BI tools can help identify and correct BI can provide organizations with a
time insights and analysis that help data quality issues by integrating data competitive advantage by enabling
decision makers make informed from multiple sources and performing them to make data-driven decisions
decisions. data cleansing. efficiently.
 Limitations of BI
Data quality issues: BI relies
heavily on data accuracy,
consistency, and completeness. If
the data used in BI reports and
dashboards are incomplete or
inaccurate, the insights generated
can be unreliable and misleading.
Limited scope: BI tools are often
designed to answer specific
business questions or provide
insights into specific areas of the
organization. This can make it
difficult to get a comprehensive
view of the organization as a
whole.
Cost: Implementing and
maintaining a BI can be
expensive, particularly for small
and medium-sized businesses. The
cost of hardware, software, can be
significant, and the return on
investment may not always be
clear.
Inability to predict future
events:
BI tools are primarily designed to
analyze the historical data and
identify or research new trends.
These tools are not always
effective in predicting the future
events or identifying the emerging
trends.
Big data
• It refers to the large volume of structured and unstructured data GOAL:
that an organization immerses on daily basis.
• Organizations gain insights into customer behavior,
• It also refers to the complexity and diversity of the data sets that operational inefficiencies, and other business-critical
organizations must manage. information.

• It is transforming the way that organizations operate, from • With the growth of the internet, social media, and
marketing and customer service to supply chain management and other digital technologies, the amount of data
operations. generated has skyrocketed.

• Big data is characterized by the “5 Vs":

1. Volume
2. Velocity
3. Variety
4. Veracity
5. Value
 5 V’s of BIG DATA

Volume: This refers to the sheer

amount of data that is generated
and collected.

Velocity: This refers to the speed

at which data is generated and
needs to be processed and
analyzed.
Variety: This refers to different
types of data that organizations
manage, such as structured,
unstructured, semi-structured data.

Veracity: This refers to the

accuracy and
trustworthiness of the data.

Value: This refers to the ability

of organizations to derive value
and insights from the data.
 Tools used in BIG DATA

01 02 03 04 05

Hadoop: Hive: Apache Storm: HBase: NoSQL databases:

An open-source A data warehouse A distributed real-time A distributed, Non-relational

framework for system for querying computation system scalable, highly databases that can
distributed storage and and analyzing large that is used for stream available data that is handle large volumes
processing of large data sets that are processing. used for real-time of unstructured and
data sets. stored in Hadoop read/write access to semi-structured data.
large data sets.
 Benefits of BIG DATA

Improved risk management: Better customer engagement:

Big data can be used to identify potential risks and Big data analytics can help businesses gain a
vulnerabilities, allowing businesses to take proactive deeper understanding of their customers' needs and
measures to mitigate them before they become serious preferences, enabling them to provide more
issues. personalized products and services.

Increased efficiency:
Improved decision making:
With big data, businesses can automate many of
Big data allows businesses to gather and analyze
their processes, which can help increase efficiency
vast amounts of data to gain insights into customer
and reduce costs. Big data analytics can be used to
behavior, preferences, and trends.
optimize supply chain.
Limitations of BIG DATA
Data volume:
The sheer volume of data can be
a challenge when implementing
big data technology. Managing,
storing, and processing large
datasets requires specialized
infrastructure and tools.
Data variety:
Big data often comes in a variety
of formats, including structured,
semi-structured, and unstructured
data. Managing and analyzing
these different data types requires
specialized tools and techniques.
Data velocity:
Big data is often generated and
processed in real-time, which
requires systems that can handle
large amounts of data at high
speeds. It presents a challenge in
terms of scalability and reliability.
Data quality:
Big data can be complex and
may include errors,
inconsistencies, and missing data.
Ensuring the quality of the data is
crucial to obtaining accurate
insights and making informed
decision
 CONCLUSION
Business Intelligence
• BI is best suited for analyzing
structured data to provide insights
into past performance.
• These tools enable a business to
collate, analyze and visualize data,
which can be used in making better
business decisions and to come up
with good strategic plans.
• Applied fields: Social media,
Healthcare, Gaming Industry, Food
Industry etc.
Big Data
• Big Data is ideal for analyzing both
structured and unstructured data in
real-time to extract insights and
patterns.
• These tools or frameworks store a
large amount of data and process
them to get insights from data.
• Applied fields: The banking sector, 
Entertainment, and Social media,
Healthcare, Retail and wholesale etc.
 Business Intelligence

• BI is best suited for

• BI is a technology that
• BI relies on data analyzing structured data
focuses on the analysis of
warehousing, data mining, that is already stored in a
historical data to make
and OLAP tools for data data warehouse.
decisions.
analysis. • It provides insights into
• It is used to monitor and
• It uses BI dashboards, the past performance of a
analyze business
scorecards, and reports to business, such as sales
operations and
visualize data and present trends, customer behavior,
performance over a given
the findings. and marketing
time frame
effectiveness.

characteristics tools capabilities

 Big Data

• Big Data is a technology

• Big Data is capable of
that handles a massive • Big data relies on Hadoop,
NoSQL databases and data analyzing both structured
amount of data, both
streaming tools. and unstructured data in
structured and
• It is used to analyze data real- time.
unstructured.
• It can uncover hidden
• It is used to analyze data in real-time to extract
insights, patterns, and patterns, relationships and
in real-time to extract
correlations in data, used
insights, patterns, and trends
in predictive analysis
trends

characteristics tools capabilities

GRACI
AS