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  • Thiagarajar School of Management - Madura: I Gnanaharan S

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    Catherine Jesus
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    The document discusses factors that determine the attractiveness of different industries such as market growth, size, and structure using Porter's five forces framework. It analyzes characteristics like the degree of competition, scope of operations, and life cycle stage that impact attractiveness. Key strategies are proposed to influence attractiveness at the firm and industry level based on Buffett's views on matching reputation with industry fundamentals.

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    The document discusses factors that determine the attractiveness of different industries such as market growth, size, and structure using Porter's five forces framework. It analyzes characteristics like the degree of competition, scope of operations, and life cycle stage that impact attractiveness. Key strategies are proposed to influence attractiveness at the firm and industry level based on Buffett's views on matching reputation with industry fundamentals.

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    3 views14 pages

    Thiagarajar School of Management - Madura: I Gnanaharan S

    Uploaded by

    Catherine Jesus
    The document discusses factors that determine the attractiveness of different industries such as market growth, size, and structure using Porter's five forces framework. It analyzes characteristics like the degree of competition, scope of operations, and life cycle stage that impact attractiveness. Key strategies are proposed to influence attractiveness at the firm and industry level based on Buffett's views on matching reputation with industry fundamentals.

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    © All Rights Reserved
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    of 14

    MBA – 2024 Batch|15th March 2023

    Thiagarajar School of Management – Madurai


    Gnanaharan S
    How Attractive is this Business?

    1. Airlines 7. Mopeds
    2. Cola Drinks 8. Smart Phones
    3. Courier Services 9. Washing Machines
    Attractiveness at Different Levels

    Levels Market
    Industry
    Business
    Environment
    Market Attractiveness

    Market Segments

    Market Growth

    Market Size
    Industry Attractiveness

    Industr Indus
    y
    try
    Charac
    teristic Struc
    s ture
    Porter’s Structural Attractivess
    Buffet’s Prescription

    “When a management with a reputation for brilliance tackles


    a business with a reputation for poor fundamental
    economics, it is the reputation of the business
    that remains intact”.
    Industry Characteristics

    Degre Scop Indus


    e of
    e of try
    Comp
    etitio Oper Life
    n ation Cycle
    Degree of Competition

    Fragm Conce
    ntrate
    ented
    d
    Indust Industr
    ries ies
    Scope of Operation

    Glob
    Local
    al
    Indus
    Indus
    tries
    tries
    Industry Life Cycle

    Emer Matu
    ging red
    Indus Indus
    tries tries
    Industry Structure Dimensions

    Competitive
    Cooperative Dimension
    Five Forces
    Role of Strategy

    Firm Effect

    Industry Effect

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