WHAT IS

MASS MEDIA?
Social Media Principles and Practices (CRE3)

– MASS MEDIA –
MASS MEDIA
>
Any type of sharing of
messages conveyed through an
interposted device, or medium,
rather than face-to-face.

> Main means of mass

communication
 MASS MEDIA DO NOT TALK
BACK

Mass communi- Feedback is

cation differs from restricted in most
interpersonal forms of mass
communication communication
Sales Rate
 GATEKEEPERS DETERMINE WHICH
MESSAGES ARE SENT

The producers of mass messages are often called

gatekeepers
 which messages will be delivered to media consumers
 how those messages will be constructed
 when they will be delivered
 THE FOUR FUNCTIONS OF MASS
MEDIA
TO SERVE THE TO TO TO
ECONOMIC ENTERTAIN INFORM INFLUENCE
SYSTEM

To sell Entertainment is Information is The power of

the biggest mass media’s mass media
people to
advertisers service of mass most important to change
media function people’s mind
THE IMPACT OF MASS MEDIA
AGENDA-SETTING NORMS AND CULTURE
asserts that news media
influences the public agenda the media tell us what our
regarding which issues are most norms are
important

MODELING APATHY
the media not only tell us what
other people are doing, they there are things that media keep
also tell us how we can do it, us from doing
too
THANK
YOU!!
Magsino, Antonette B.
BACOMM 2A