A.M. Kaplan, and M.

Haenlein (2010)- “Social Media is

a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0,
and that allow the creation and exchange of User
Generated Content”. “Web 2.0 refers to the principles
and practice of facilitating information sharing and
social interaction by users generating, altering and
uploading web-based content” (Liburd, 2012).

Mashable.com (2010) states, “social media is real life.”

Levinson and Gibson (2010) define social media from a marketer’s
point of view as “a set of tools that are free or nearly free and allow
marketers and the community to create content and meaningful
conversation online”. Some examples of social media are “blogs,
photo-sharing sites, video-sharing sites, social networks, audio
podcasts, Internet radio […] mobile social sharing and
communication tools” (Levinson & Gibson, 2010).
Sterne (2010) explains social media in a clear and uncomplicated
way – “That which allows anybody to communicate with everybody
[…] consumergenerated content distributed through easy-to-access
online tools”.
 CYBERCRIMES AGAINST PERSONS

 HARASSMENT VIA E-MAILS

HACKING
E-MAIL/ SMS SPOOFING
CARDING
ASSAULT BY THREAT
Cases recorded from 2016 to
the present according to
ACG:
• online libel (522)
• online threats (226)
• anti-photo and video
voyeurism (202)
• Computer-related identity
theft (197)
• hacking (127)
 PROS AND CONS OF USING SOCIAL MEDIA

1. What do you like about social media?

2. What don’t you like about social media?
3. How do things on social media impact your life offline?
4. What biggest problems are on social media?
How can we become
responsible social
media users?
ASSESSMENT TASK:

Break into groups, create your list of DOs and

DONTs, and promote responsible and SMART social
media use by creating your own slogan!
 ISSUES ABOUT SOCIAL MEDIA

1. Have you ever posted something you should not have (too private,
inappropriate, incriminating, etc.) on social media? What were the
consequences of these actions?

2. Do you practice “self-censorship” on social media? Do you think that

most teenagers do?
 Sample:

A social media user

with a heart is also
one who is SMART!
 10 ETHICAL ISSUES IN SOCIAL MEDIA
1. Once you out it out there, it is there forever.
2. Be mindful of copyright and legal issues.
3. Do not say anything bad about potential clients or employers.
4. Think from the employers’ perspective.
5. Practice good grammar.
6. Be aware of correct events and trends.
7. Know your company’s agency social media guidelines.
8. Listen to people. (Create good relationships).
9. Never lie or use misguiding information.
10. Do not be stupid.